317 Example Vendors for ISO 27001, NIS 2, and DORA Compliance (Free CSV Template Download)

Building your ISO 27001 vendor register from scratch? Or unsure if you’ve included all the critical third parties in your vendor inventory?

This resource gives you a structured, ready-to-edit vendor list, designed for ISO 27001, NIS 2, and DORA compliance. It includes:

• 317 example vendors, categorized by business process and primary use case
• Clear descriptions of what each vendor does and the assets or services they typically interact with
• A free downloadable CSV template you can take as a starting point

No need to start from zero. Use this as your base: remove the vendors you don’t use, tweak the use cases to fit your organization, and move faster with your documentation.

Whether you’re updating your supplier inventory or starting your vendor management program, this list will help you cover your bases and streamline your compliance workflows.

Download the Example Vendor Inventory

Download the full example Vendor inventory list as a CSV file directly, with no credit card, email, or other payment required 🙂

This resource is freely available to assist you in developing a robust vendor management strategy, ensuring you have a comprehensive view of all critical assets for compliance with ISO 27001, NIS 2, and DORA and other frameworks.

You may also like our 140 example assets inventory CSV resource download.

Full Vendor Inventory (for ISO / DORA / NIS / SOC 2)

Vendor: 1Password

• Primary business process: Company-wide operations
• Primary use case: Access & Security Management

The company utilizes 1Password to manage and secure access credentials across all departments, ensuring consistent and secure access control within the organization.Connected Assets and Context of Use: 1Password has access to company-wide authentication credentials and access keys, which it manages to facilitate secure login processes and maintain centralized control over user permissions.

Vendor: 6sense

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

6sense is used to enhance the sales and business development process by providing insights that help identify and prioritize potential customers and opportunities. This vendor supports strategic decision-making to drive revenue growth.Connected Assets and Context of Use: The vendor accesses Sales Intelligence data to analyze market trends and customer behavior, enabling targeted outreach and improved sales strategies. It also interacts with Business Development records to track engagement progress and optimize lead conversion efforts.

Vendor: 8×8

• Primary business process: Sales/Business Dev
• Primary use case: Cloud Calling & Telephony

The company utilizes 8×8 to support its sales and business development activities by managing cloud-based calling and telephony communications essential for engaging with clients and prospects.Connected Assets and Context of Use: 8×8 accesses the organization’s telephony communication systems to facilitate voice calls and related interactions with customers and business contacts, enabling effective sales outreach and client relationship management.

Vendor: ActiveCampaign

• Primary business process: Marketing
• Primary use case: Outbound Marketing

The organization uses ActiveCampaign to manage and execute its outbound marketing campaigns, enhancing customer outreach and engagement efforts.Connected Assets and Context of Use: ActiveCampaign has access to customer contact information and marketing lists, which it uses to segment audiences and deliver targeted marketing communications. It also interacts with campaign performance metrics to support marketing strategy adjustments.

Vendor: Adobe Analytics

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The organization uses Adobe Analytics to support its marketing efforts by analyzing customer interactions and measuring campaign performance to optimize marketing strategies.Connected Assets and Context of Use: Adobe Analytics has access to marketing data, which includes web traffic and user engagement metrics. The vendor processes this data to provide insights that enable the marketing team to evaluate and improve campaign effectiveness.

Vendor: Adobe Creative Cloud

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company uses Adobe Creative Cloud to support its marketing efforts by creating and managing brand and creative content. This vendor enables the production of visual materials essential for promoting the organization’s brand.Connected Assets and Context of Use: Adobe Creative Cloud has access to the organization’s Brand and Creative Assets, where it is used to develop, edit, and finalize marketing materials such as graphics, videos, and other digital content. The vendor’s tools facilitate the creation and refinement of these assets to ensure consistent brand representation across marketing channels.

Vendor: Adobe Sign

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses Adobe Sign to facilitate the execution and management of sales contracts and business development agreements, streamlining the approval and signing process. This supports timely deal closures and ensures proper documentation within the sales cycle.Connected Assets and Context of Use: Adobe Sign accesses contract documents that require electronic signatures to validate agreements with clients and partners. The vendor processes these documents to enable secure signing workflows and maintains records of signed contracts for compliance and audit purposes.

Vendor: Adobe XD

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization uses Adobe XD to support its product design and prototyping activities within the IT and product development teams. This vendor facilitates the creation and refinement of user interface designs and interactive prototypes to advance product development.Connected Assets and Context of Use: Adobe XD accesses design files and prototypes that represent the organization’s product concepts and user interface layouts. The vendor interacts with these assets by enabling the design team to create, edit, and share visual representations of products for review and iterative improvement.

Vendor: ADP

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company uses ADP to manage payroll processing and employee benefits administration within the HR and finance functions. ADP supports the organization’s global workforce operations by ensuring accurate and timely compensation and benefits delivery.Connected Assets and Context of Use: ADP has access to payroll data, which it processes to calculate employee wages, tax withholdings, and deductions. The vendor also interacts with benefits enrollment information to administer employee benefit plans and ensure proper plan management and compliance.

Vendor: ADP Workforce Now

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization uses ADP Workforce Now to manage payroll, benefits administration, and workforce management functions within its HR and finance operations. This vendor supports the processing and oversight of employee compensation and related financial activities.Connected Assets and Context of Use: ADP Workforce Now has access to employee payroll records, which it uses to calculate, process, and disburse employee wages and tax withholdings accurately. It also interacts with benefits enrollment data to administer employee benefit plans and ensure compliance with regulatory requirements.

Vendor: Aha!

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

The organization uses Aha! to support IT and product teams in managing the product lifecycle, facilitating planning and tracking of product development activities.Connected Assets and Context of Use: Aha! accesses product development documentation and project plans to enable structured tracking and alignment of product features and releases. It interacts with strategic roadmaps and backlog items to help coordinate product management efforts.

Vendor: Ahrefs

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company engages Ahrefs to support its marketing efforts by enhancing inbound marketing strategies and improving online visibility.Connected Assets and Context of Use: Ahrefs accesses marketing performance metrics and website analytics to analyze and optimize inbound marketing campaigns, enabling data-driven decision-making to attract and retain customers.

Vendor: Aircall

• Primary business process: Sales/Business Dev
• Primary use case: Cloud Calling & Telephony

The organization uses Aircall to support its sales and business development activities by managing and facilitating cloud-based calling communications. This enables the sales team to efficiently engage with prospects and clients as part of the business development process.Connected Assets and Context of Use: Aircall accesses the organization’s internal communications systems to handle inbound and outbound calls related to sales efforts. It interacts with contact lists and call records to coordinate and document communication between sales representatives and potential customers.

Vendor: Akita

• Primary business process: Customer Success
• Primary use case: Customer Success & Account Health

The company uses Akita to support its Customer Success operations by monitoring and improving customer engagement and account health. This enables proactive management of client relationships to enhance satisfaction and retention.Connected Assets and Context of Use: Akita accesses Customer Account Data to analyze usage patterns and identify risks or opportunities for customer success teams. It interacts with Account Health Metrics to provide actionable insights that guide client outreach and support strategies.

Vendor: Amazon Web Services (AWS)

• Primary business process: IT / Product development
• Primary use case: Application Hosting & IT Operations

Amazon Web Services (AWS) is utilized to support the organization’s IT and product development efforts by providing scalable infrastructure for application hosting and operational management.Connected Assets and Context of Use: AWS has access to the organization’s application environments and related operational data, enabling the deployment, management, and monitoring of software applications essential to business functions. It interacts with system configurations and runtime processes to ensure availability and performance of hosted applications.

Vendor: Amplitude

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Amplitude to support its marketing efforts by analyzing user behavior and optimizing conversion strategies. This enables data-driven decision-making within the marketing team.Connected Assets and Context of Use: Amplitude accesses marketing analytics data to track and interpret customer interactions with marketing campaigns. It processes this information to provide insights that guide campaign adjustments and improve overall marketing performance.

Vendor: Ansible (Red Hat)

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses Ansible (Red Hat) to automate and manage its IT and product deployment processes, ensuring consistent and efficient software delivery. This supports the continuous integration and deployment workflow within the IT department.Connected Assets and Context of Use: Ansible (Red Hat) accesses the organization’s deployment pipelines and configuration management systems to execute automated deployment scripts. It interacts with application environments and infrastructure configurations to apply updates and maintain system consistency as part of the CI/CD process.

Vendor: Apollo.io

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

Apollo.io is utilized by the sales and business development teams to support prospecting and lead generation activities, enabling the organization to identify and engage potential customers.Connected Assets and Context of Use: The vendor accesses contact and company information databases to provide targeted lead lists, allowing sales representatives to efficiently prioritize and reach out to prospective clients. Apollo.io interacts with CRM data by integrating lead information to enhance the sales pipeline management process.

Vendor: Aqua Security

• Primary business process: IT / Product development
• Primary use case: Container Security & Cloud Security

The organization uses Aqua Security to enhance IT and product development processes by securing containerized applications and cloud environments. This vendor supports maintaining the integrity and compliance of deployment pipelines within the company’s technology infrastructure.Connected Assets and Context of Use: Aqua Security accesses container images and orchestration platforms to perform vulnerability assessments and policy enforcement, ensuring secure deployment of applications. It interacts with cloud infrastructure configurations to monitor security postures and prevent unauthorized changes during the product lifecycle.

Vendor: ArgoCD

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

ArgoCD is used to automate the deployment of software applications within the IT and product teams, ensuring consistent and reliable delivery of updates.Connected Assets and Context of Use: ArgoCD interacts with application deployment configurations by managing and synchronizing the desired state of these configurations in the production environment. It accesses infrastructure as code repositories to monitor and apply changes necessary for continuous integration and deployment workflows.

Vendor: Artlist.io

• Primary business process: Marketing
• Primary use case: Brand & Creative

The organization utilizes Artlist.io to support its marketing efforts by sourcing creative media that enhances brand campaigns and promotional content. This vendor plays a role in enriching marketing materials to maintain consistent brand messaging.Connected Assets and Context of Use: Artlist.io accesses marketing collateral and creative assets to provide licensed media content, which the marketing team integrates into campaigns and brand communications. The vendor’s interaction is limited to supplying content that aligns with the company’s creative standards and marketing objectives.

Vendor: Asana

• Primary business process: Company-wide operations
• Primary use case: Project & Task Management

The company uses Asana to manage and coordinate projects and tasks across various departments, ensuring alignment and timely execution of company-wide initiatives.Connected Assets and Context of Use: Asana has access to internal project documentation and task assignments, enabling the vendor to support task tracking and workflow management that facilitates collaboration and progress monitoring throughout the organization.

Vendor: Atlassian JIRA / Confluence

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

The organization uses Atlassian JIRA and Confluence to manage and document IT and product development workflows, supporting the entire product lifecycle from planning through delivery. This vendor facilitates coordination and tracking of development tasks and knowledge management within the product teams.Connected Assets and Context of Use: Atlassian JIRA has access to project management records, where it is used to track issue status, assign tasks, and monitor progress throughout the product development lifecycle. Confluence interacts with internal documentation and knowledge bases, enabling teams to create, share, and maintain product and process information relevant to ongoing projects.

Vendor: Attlassian Confluence

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

The organization uses Atlassian Confluence to manage and disseminate knowledge that supports its Customer Support and Success operations. This platform serves as the central repository for information that enables efficient resolution of customer inquiries and enhancement of customer experience.Connected Assets and Context of Use: The vendor has access to Internal Knowledge Base content, which includes support documentation, troubleshooting guides, and process workflows. Atlassian Confluence is used to create, update, and organize this content, ensuring that customer support teams have timely and accurate information to assist customers effectively.

Vendor: Aviso

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

Aviso is utilized to support the sales and business development teams by providing insights and analytics that enhance decision-making and forecasting accuracy. This vendor plays a role in optimizing sales strategies and improving revenue outcomes.Connected Assets and Context of Use: Aviso accesses sales performance data and business development metrics to analyze trends and generate predictive insights. It interacts with CRM data to help identify opportunities and risks within the sales pipeline, supporting strategic planning and execution.

Vendor: AWS CloudFormation

• Primary business process: IT / Product development
• Primary use case: Infrastructure Automation

The organization uses AWS CloudFormation to automate the provisioning and management of IT infrastructure resources, supporting the efficient deployment and maintenance of product environments. This enables consistent and repeatable infrastructure setups aligned with IT and product requirements.Connected Assets and Context of Use: AWS CloudFormation interacts with infrastructure configuration templates and deployment scripts by processing and executing them to create, update, or delete cloud resources. It manages the infrastructure environment assets by ensuring their configurations meet organizational standards and support ongoing IT and product operations.

Vendor: AWS CodePipeline

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

AWS CodePipeline is used within the IT/Product business process to automate the continuous integration and deployment of software updates, ensuring efficient and reliable delivery of product enhancements.Connected Assets and Context of Use: The vendor interacts with the software development lifecycle assets, such as source code repositories and deployment environments, by orchestrating build, test, and release stages to facilitate smooth and controlled application updates.

Vendor: Azure DevOps

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The company uses Azure DevOps to support its IT and product teams in managing software development projects and version control processes. This enables coordination and tracking of development activities within the organization.Connected Assets and Context of Use: Azure DevOps has access to the organization’s source code repositories, where it facilitates code versioning and integration. It also interacts with project management data to track development tasks and progress, supporting software delivery workflows.

Vendor: Balsamiq

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization engages Balsamiq to support the design and prototyping phase within its IT and product development processes, facilitating the creation and refinement of user interface concepts.Connected Assets and Context of Use: Balsamiq accesses project design files and prototypes, enabling the visualization and iterative improvement of product interfaces before development. These assets are used collaboratively by product teams to ensure alignment on design specifications and user experience goals.

Vendor: Bamboo

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses Bamboo to support its IT and product teams by automating the continuous integration and deployment processes, ensuring efficient and reliable software delivery.Connected Assets and Context of Use: Bamboo interacts with the source code repository by retrieving and building code changes to validate and prepare them for deployment. It also accesses the deployment environments to automate the release of software updates, facilitating streamlined product delivery.

Vendor: BambooHR

• Primary business process: HR
• Primary use case: HR Management & Talent

The company uses BambooHR to manage its human resources functions, supporting employee lifecycle processes within the organization. This vendor facilitates HR management and talent-related activities.Connected Assets and Context of Use: BambooHR has access to employee records, which it uses to maintain and update personnel information for HR administration and compliance purposes. It also interacts with organizational HR data to support recruitment, onboarding, and performance management workflows.

Vendor: Bill.com

• Primary business process: Finance
• Primary use case: Finance & Accounting

The company uses Bill.com to manage its finance and accounting workflows, streamlining payment processing and vendor management within the organization.Connected Assets and Context of Use: Bill.com accesses financial transaction records to facilitate invoice processing and payments. It interacts with accounts payable and receivable data to ensure accurate and timely financial operations.

Vendor: Bitbucket

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The company utilizes Bitbucket to support its IT and product teams by managing software development and version control processes. This enables organized collaboration and code management within development projects.Connected Assets and Context of Use: Bitbucket has access to the company’s source code repositories, where it facilitates version control and code integration activities. It interacts with development artifacts by enabling code commits, reviews, and branch management to support continuous software development workflows.

Vendor: Bitdefender

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Antivirus

The organization utilizes Bitdefender to support its IT and product teams by providing endpoint security measures that protect devices from cyber threats. This vendor plays a critical role in maintaining the security posture of the company’s technology environment.Connected Assets and Context of Use: Bitdefender has access to endpoint devices across the organization, including desktops, laptops, and servers. It interacts with these assets by monitoring and scanning for malware and security vulnerabilities, enabling timely detection and response to potential threats.

Vendor: Bitwarden

• Primary business process: Company-wide operations
• Primary use case: Access & Security Management

The company uses Bitwarden to manage and secure access credentials across all departments, ensuring consistent authentication practices and password management organization-wide.Connected Assets and Context of Use: Bitwarden has access to the organization’s password vaults, where it stores and retrieves authentication credentials for various internal and external systems. The vendor facilitates secure sharing and updating of access information to maintain operational continuity and security compliance.

Vendor: BoostUp.ai

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

BoostUp.ai is utilized to enhance the sales and business development processes by providing analytics and insights that support decision-making and performance tracking. It helps the organization optimize sales strategies and monitor pipeline health.Connected Assets and Context of Use: BoostUp.ai accesses sales performance data and pipeline information to analyze trends and forecast outcomes, enabling targeted improvements in sales operations. It interacts with customer relationship management (CRM) data to generate reports and actionable intelligence for the sales team.

Vendor: Box

• Primary business process: Company-wide operations
• Primary use case: Productivity & Document Management

The company utilizes Box to support productivity and document management across all departments, enabling secure storage and organized access to business documents.Connected Assets and Context of Use: Box has access to internal documents and files, managing their storage and facilitating controlled sharing among employees to maintain workflow efficiency and document integrity throughout the organization.

Vendor: Brex

• Primary business process: Finance
• Primary use case: Expense & Spend Management

The company uses Brex to manage and streamline its finance-related expense and spend processes, ensuring efficient financial operations.Connected Assets and Context of Use: Brex has access to the organization’s financial transaction records, where it processes and monitors expenses to maintain accurate spend tracking. It also interacts with the company’s payment and billing information to facilitate and oversee authorized expenditures.

Vendor: Buffer

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Buffer to manage and schedule social media content as part of its marketing efforts, supporting the inbound marketing strategy.Connected Assets and Context of Use: Buffer has access to the organization’s social media accounts, where it schedules and publishes posts to engage with the target audience and promote brand awareness. It interacts with marketing content assets by organizing and distributing them across various social platforms to drive inbound traffic.

Vendor: Bugcrowd

• Primary business process: IT / Product development
• Primary use case: Penetration Testing & Security Testing

Bugcrowd is engaged to support the IT and product teams by conducting penetration testing and security assessments to identify and address vulnerabilities in the organization’s systems. This ensures the security and robustness of the company’s technology products.Connected Assets and Context of Use: Bugcrowd accesses the organization’s software applications and infrastructure environments to perform authorized security testing. Through simulated attacks, they evaluate the security posture and provide findings that guide remediation efforts to protect these assets.

Vendor: Calendly

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Calendly to coordinate meetings and streamline scheduling across all departments, supporting efficient internal communication and collaboration.Connected Assets and Context of Use: Calendly accesses the company’s Internal Communications to manage calendar availability and appointment bookings, facilitating timely and organized interaction among employees.

Vendor: Campaign Monitor

• Primary business process: Marketing
• Primary use case: Outbound Marketing

The organization uses Campaign Monitor to execute and manage outbound marketing campaigns aimed at promoting products and engaging potential customers. This vendor supports the marketing department in driving brand awareness and customer acquisition efforts.Connected Assets and Context of Use: Campaign Monitor has access to marketing contact lists and campaign performance metrics. The vendor utilizes these assets to design, distribute, and track email marketing campaigns, ensuring effective outreach to targeted audiences.

Vendor: Canny

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The company uses Canny to manage customer feedback and support requests, enabling the Customer Support team to track and prioritize user input effectively. This supports continuous improvement of products and services through structured customer engagement.Connected Assets and Context of Use: Canny has access to Customer Feedback data, which it organizes and aggregates to help the support team identify common issues and feature requests. Additionally, it interacts with Customer Support Records by facilitating communication and status updates related to user-reported cases.

Vendor: Canva

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company uses Canva to support its marketing efforts by creating and managing visual content that aligns with brand and creative strategies. This vendor facilitates the development of marketing materials to enhance brand presence and communication.Connected Assets and Context of Use: Canva has access to Brand Assets, where it is used to design and produce branded digital and print content for marketing campaigns. It also interacts with Marketing Content, enabling the creation and refinement of promotional materials that drive customer engagement.

Vendor: CapCut

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company utilizes CapCut to support marketing efforts by creating and editing branded visual content that enhances promotional campaigns. This vendor plays a role in producing creative assets that align with the organization’s brand strategy.Connected Assets and Context of Use: CapCut accesses marketing media files and creative assets to facilitate video editing and production. The vendor interacts with these assets by enabling the development and refinement of promotional materials used across various marketing channels.

Vendor: Catalyst

• Primary business process: Customer Success
• Primary use case: Customer Success & Account Health

The company engages Catalyst to support its Customer Success efforts, focusing on optimizing account health and enhancing client relationships. Catalyst contributes to maintaining and improving customer satisfaction and retention.Connected Assets and Context of Use: Catalyst accesses Customer Success data to monitor and evaluate account performance metrics, enabling proactive management of client accounts. It interacts with Customer Feedback and Account Health records to identify risks and opportunities for customer engagement improvements.

Vendor: Cegid

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization utilizes Cegid to manage its payroll, benefits administration, and global workforce processes, ensuring accurate and compliant compensation and employee management.Connected Assets and Context of Use: Cegid accesses payroll records to process employee salaries and deductions in accordance with organizational policies and legal requirements. It also interacts with benefits data to administer employee benefit plans and supports global workforce information to facilitate compliance with international labor regulations.

Vendor: Ceridian Dayforce

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization utilizes Ceridian Dayforce to manage payroll processing, employee benefits administration, and global workforce operations, ensuring accurate compensation and compliance with HR policies.Connected Assets and Context of Use: Ceridian Dayforce accesses employee payroll records to calculate and disburse salaries accurately. It also interacts with benefits enrollment data to administer employee benefits and manages workforce data to support global HR and finance functions.

Vendor: Check Point

• Primary business process: IT / Product development
• Primary use case: Network Security & Perimeter Defense

The organization employs Check Point to support its IT and product teams by managing network security and protecting the perimeter from unauthorized access and threats. This vendor plays a critical role in maintaining the integrity and availability of network infrastructure.Connected Assets and Context of Use: Check Point has access to network infrastructure components, where it monitors and controls network traffic to prevent security breaches. It interacts with firewall configurations and intrusion prevention systems to enforce security policies and respond to potential threats in real time.

Vendor: Checkmarx

• Primary business process: IT / Product development
• Primary use case: Secure Software Development & Application Security

The organization utilizes Checkmarx to support its IT and product teams in ensuring secure software development practices and enhancing application security throughout the development lifecycle.Connected Assets and Context of Use: Checkmarx has access to the organization’s source code repositories and development environments, where it performs security scanning and vulnerability assessments to identify and remediate potential risks in software applications before deployment.

Vendor: Chef

• Primary business process: IT / Product development
• Primary use case: IT Operations & Configuration Management

The organization utilizes Chef to manage and automate its IT operations and product configuration processes, ensuring consistent and efficient deployment of infrastructure and applications.Connected Assets and Context of Use: Chef has access to the organization’s IT infrastructure configurations, where it automates the provisioning, deployment, and management of system resources. It interacts with product environments by applying configuration changes and updates to maintain operational consistency and compliance.

Vendor: Chili Piper

• Primary business process: Sales/Business Dev
• Primary use case: Meeting Scheduling & Handoff

The organization utilizes Chili Piper to facilitate scheduling and coordinating meetings for sales and customer-facing teams, streamlining the handoff process between prospects and representatives.Connected Assets and Context of Use: Chili Piper accesses internal calendars and scheduling systems to manage appointment availability and booking. It interacts with customer contact information to assign meetings appropriately and ensure timely follow-up within the sales workflow.

Vendor: Chorus (ZoomInfo)

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

Chorus (ZoomInfo) is utilized to enhance sales and business development efforts by providing detailed sales intelligence and analytics that inform strategy and decision-making.Connected Assets and Context of Use: The vendor accesses Sales Intelligence data, analyzing customer interactions and market trends to deliver actionable insights that support sales team performance and business growth.

Vendor: ChurnZero

• Primary business process: Customer Support / Success
• Primary use case: Customer Success & Account Health

The organization uses ChurnZero to enhance customer support and success efforts by monitoring account health and proactively managing customer relationships. This vendor supports the business process of ensuring customer retention and satisfaction.Connected Assets and Context of Use: ChurnZero accesses Customer Data to analyze usage patterns and engagement metrics, enabling the support team to identify at-risk accounts and tailor interventions. The vendor interacts with Account Health information to provide insights that guide customer success strategies.

Vendor: CircleCI

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses CircleCI to automate and manage its software development workflows, facilitating continuous integration and deployment within the IT and product teams.Connected Assets and Context of Use: CircleCI accesses the organization’s source code repositories to build, test, and deploy software updates automatically. It interacts with deployment environments to ensure that new software versions are delivered efficiently and reliably as part of the development lifecycle.

Vendor: Clari

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

The organization uses Clari to support sales and business development processes by providing insights and analytics that enhance forecasting and pipeline management. This enables more informed decision-making within the sales function.Connected Assets and Context of Use: Clari accesses sales pipeline data, which includes opportunity and forecast information, to analyze and generate predictive insights that help optimize sales strategies. It also interacts with customer relationship management (CRM) data to track sales activities and progress throughout the sales cycle.

Vendor: Clearbit

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company utilizes Clearbit to support its sales and business development efforts by identifying and qualifying potential leads. This enables targeted outreach and efficient growth of the customer base.Connected Assets and Context of Use: Clearbit accesses prospect and lead information to enrich contact details and provide insights that inform sales strategies. The vendor interacts with this data to enhance the accuracy and relevance of lead generation activities within the organization.

Vendor: ClickUp

• Primary business process: Company-wide operations
• Primary use case: Project & Task Management

The company uses ClickUp to manage and coordinate projects and tasks across various departments, ensuring alignment and progress tracking for company-wide initiatives.Connected Assets and Context of Use: ClickUp has access to Internal Project Plans, where it facilitates task assignments, deadlines, and status updates to streamline workflow management. It also interacts with Employee Task Records to monitor individual and team productivity within ongoing projects.

Vendor: ClientSuccess

• Primary business process: Customer Support / Success
• Primary use case: Customer Success & Account Health

The company utilizes ClientSuccess to manage and enhance customer support and success activities, ensuring effective client relationship management and retention. This vendor supports the business process by enabling proactive engagement and monitoring of account health.Connected Assets and Context of Use: ClientSuccess accesses Customer Data to track client interactions, satisfaction metrics, and account status, allowing the vendor to assist in identifying risks and opportunities for customer retention. Additionally, the vendor interacts with Account Health Records to provide insights and support decision-making for customer success initiatives.

Vendor: CLM (Contract Lifecycle Management by Icertis)

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses CLM by Icertis to manage contract lifecycle processes within sales and business development, ensuring efficient execution and oversight of agreements.Connected Assets and Context of Use: The vendor accesses contract documents and related sales agreements to facilitate contract creation, negotiation, and approval workflows. This interaction supports timely contract execution while maintaining compliance with organizational policies.

Vendor: Cloudflare / Fastly

• Primary business process: IT / Product development
• Primary use case: Web Application Performance & Security

The organization uses Cloudflare / Fastly to enhance the performance and security of its web applications within IT and product operations. This vendor supports the delivery and protection of web services critical to business continuity.Connected Assets and Context of Use: The vendor has access to web application traffic data, which it processes to optimize content delivery and mitigate security threats. It interacts with the organization’s web infrastructure by routing and filtering requests to maintain application availability and protect against attacks.

Vendor: Cognism

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company utilizes Cognism to support its sales and business development efforts by sourcing and qualifying potential leads. This enables the organization to efficiently identify and engage prospective customers.Connected Assets and Context of Use: Cognism accesses prospect and lead information to generate targeted contact lists for outreach campaigns. The vendor processes this data to help refine the organization’s sales pipeline and improve lead conversion rates.

Vendor: Concord

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

Concord is utilized to manage and streamline the sales and business development contract lifecycle within the organization. It supports the execution and tracking of agreements essential to closing deals and formalizing partnerships.Connected Assets and Context of Use: The vendor has access to Contract Documents, which it processes to facilitate electronic signatures and maintain contract versions. Concord interacts with these documents to ensure legally binding agreements are completed efficiently and stored securely for reference and compliance.

Vendor: Concur

• Primary business process: Finance
• Primary use case: Expense & Spend Management

The company uses Concur to manage and streamline its finance-related expense and spend processes, ensuring accurate tracking and reporting of employee expenditures.Connected Assets and Context of Use: Concur accesses the company’s financial records to process and reconcile expense reports submitted by employees. It interacts with payment and accounting systems to validate and record spend transactions in alignment with corporate finance policies.

Vendor: Confluence

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Confluence to facilitate internal communication and collaboration across various departments, supporting company-wide information sharing and project coordination.Connected Assets and Context of Use: Confluence has access to Internal Communications, where it manages and organizes company knowledge, documentation, and collaborative content to enable efficient information exchange among employees.

Vendor: Conga

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company uses Conga to support its sales and business development activities by managing and automating contract and document processes within the sales pipeline. This enables streamlined workflows and improved efficiency in closing deals.Connected Assets and Context of Use: Conga accesses sales pipeline data to generate, manage, and automate contracts and related documents associated with potential and existing customers. It interacts with customer relationship management records to ensure accurate and timely documentation throughout the sales cycle.

Vendor: Constant Contact

• Primary business process: Marketing
• Primary use case: Outbound Marketing

Constant Contact is used to manage and execute the organization’s outbound marketing campaigns, facilitating communication with potential and existing customers.Connected Assets and Context of Use: The vendor has access to Marketing Contact Lists, which it uses to distribute promotional emails and newsletters on behalf of the organization. It also interacts with Campaign Performance Data to provide insights and reporting on marketing outreach effectiveness.

Vendor: ContractPodAi

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

ContractPodAi is utilized to support the sales and business development teams by managing contract creation, review, and execution processes efficiently within the organization.Connected Assets and Context of Use: The vendor accesses contract documents to facilitate drafting, negotiation, and approval workflows, ensuring timely and compliant contract management throughout the sales cycle. Additionally, ContractPodAi interacts with signature records to authenticate and finalize agreements securely.

Vendor: ContractWorks

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses ContractWorks to manage and execute contracts within its sales and business development processes, ensuring efficient handling of agreements.Connected Assets and Context of Use: ContractWorks has access to the organization’s contract documents, which it manages by facilitating the secure signing, storage, and retrieval of sales and business development contracts to support deal closure and compliance.

Vendor: Crazy Egg

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company utilizes Crazy Egg to support its marketing efforts by analyzing user behavior and optimizing website conversion rates. This enables the marketing team to make informed decisions that enhance campaign effectiveness.Connected Assets and Context of Use: Crazy Egg accesses website interaction data, including user click patterns and navigation flow, to generate insights on visitor engagement. The vendor processes this data to identify areas for improving website performance and user experience as part of ongoing marketing optimization.

Vendor: CrowdStrike

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Threat Detection

CrowdStrike is engaged to support the organization’s IT and product teams by providing endpoint security and threat detection services to safeguard operational environments.Connected Assets and Context of Use: CrowdStrike accesses endpoint devices and related system logs to monitor, detect, and respond to security threats in real time, ensuring the integrity and availability of IT infrastructure supporting product development and delivery.

Vendor: Databricks

• Primary business process: IT / Product development
• Primary use case: Data Analytics & Processing

Databricks is utilized to support IT and product teams in processing and analyzing large volumes of data to inform decision-making and product development strategies.Connected Assets and Context of Use: Databricks accesses organizational data repositories to perform data analytics and processing tasks, enabling the transformation and interpretation of raw data into actionable insights for IT and product management.

Vendor: Datadog

• Primary business process: IT / Product development
• Primary use case: Observability, Monitoring & Incident Mgmt

The company utilizes Datadog to support IT and product teams by monitoring application performance and managing incidents to ensure system reliability and operational efficiency.Connected Assets and Context of Use: Datadog accesses system performance metrics and application logs to analyze and report on the health and status of IT infrastructure and software products. This interaction enables timely detection and resolution of operational issues within the organization’s technology environment.

Vendor: DATEV

• Primary business process: Finance
• Primary use case: Finance & Accounting

DATEV is utilized to support the organization’s finance operations by facilitating key accounting and financial reporting processes. It ensures accurate management and processing of financial transactions in line with organizational requirements.Connected Assets and Context of Use: The vendor accesses financial records and accounting data to process bookkeeping entries, generate financial statements, and assist with tax compliance. DATEV interacts with payroll information and invoicing data to streamline payments and maintain regulatory adherence within the finance function.

Vendor: DealHub

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company uses DealHub to manage its sales and business development processes, streamlining deal workflows and pipeline tracking. This vendor supports the organization’s efforts to optimize revenue generation and client engagement.Connected Assets and Context of Use: DealHub has access to the organization’s sales pipeline data, including deal stages and client interaction records, which it uses to facilitate accurate tracking and management of sales opportunities. It also interacts with customer relationship management (CRM) data to ensure alignment between sales activities and client information.

Vendor: Deel

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization uses Deel to manage payroll, benefits, and compliance for its global workforce, supporting HR and finance operations across multiple regions.Connected Assets and Context of Use: Deel accesses employee payroll records to process salary payments and tax withholdings accurately. It interacts with workforce benefits information to administer employee compensation packages and ensures compliance documentation is maintained for regulatory reporting.

Vendor: Demandbase

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

The company uses Demandbase to enhance its sales and business development efforts by leveraging targeted sales intelligence and analytics to identify and prioritize potential business opportunities.Connected Assets and Context of Use: Demandbase accesses sales intelligence data, which includes market and account information, to provide insights that guide sales strategies and decision-making processes. This interaction supports the organization’s efforts to optimize sales outreach and improve business development outcomes.

Vendor: Descript

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company uses Descript to support its marketing efforts by creating and editing multimedia content that enhances brand communication and creative initiatives. This vendor plays a role in producing materials that align with the organization’s brand strategy.Connected Assets and Context of Use: Descript accesses marketing content assets, including audio and video files, to facilitate editing and production workflows. The vendor interacts with these assets to enable the creation and refinement of branded multimedia materials used in marketing campaigns.

Vendor: Dialpad

• Primary business process: Sales/Business Dev
• Primary use case: Cloud Calling & Telephony

The company uses Dialpad to support sales and business development activities by facilitating voice communication with clients and prospects. This enables efficient outreach and relationship management within the sales process.Connected Assets and Context of Use: Dialpad accesses Internal Communications systems to handle voice calls and related telephony functions, allowing sales teams to conduct calls seamlessly. It interacts with Sales Records by enabling real-time communication that supports deal negotiations and client engagement.

Vendor: DigitalOcean

• Primary business process: IT / Product development
• Primary use case: Application Hosting & IT Operations

DigitalOcean is utilized to support the organization’s IT and product teams by providing infrastructure for application hosting and IT operations, enabling the deployment and management of software services.Connected Assets and Context of Use: The vendor has access to the organization’s application hosting environments, where it manages server infrastructure to ensure the availability and performance of deployed applications. Additionally, DigitalOcean interacts with operational data related to IT processes to facilitate system monitoring and maintenance activities.

Vendor: Discourse

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The organization uses Discourse to manage customer support and success by facilitating community engagement and feedback collection. This platform supports efforts to address customer inquiries and improve service quality through community interaction.Connected Assets and Context of Use: Discourse has access to Customer Feedback and Community Discussions, where it enables the collection, organization, and monitoring of customer input and support requests. The vendor interacts with these assets by hosting and maintaining the platform that captures customer issues and suggestions to inform support and success activities.

Vendor: DiscoverOrg

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

DiscoverOrg is utilized to support the sales and business development teams by providing targeted intelligence that enhances lead generation and market outreach efforts. This vendor enables more informed decision-making within the sales process to drive revenue growth.Connected Assets and Context of Use: DiscoverOrg accesses sales prospect information and market data to deliver detailed insights and analytics. This information is used to identify potential customers and tailor sales strategies effectively.

Vendor: Docker Hub

• Primary business process: IT / Product development
• Primary use case: Build & Deployment Pipeline

The organization uses Docker Hub to support its IT and product development processes by managing container images within the build and deployment pipeline. This enables efficient packaging and distribution of application components throughout the development lifecycle.Connected Assets and Context of Use: Docker Hub has access to container image repositories, where it stores and manages application containers created by development teams. The vendor interacts with these repositories by hosting, versioning, and distributing container images to facilitate consistent deployment across different environments.

Vendor: DocSend

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

The company utilizes DocSend to support its sales and business development efforts by enabling controlled sharing and tracking of sales materials during client interactions.Connected Assets and Context of Use: DocSend accesses sales collateral and presentation documents to monitor recipient engagement and gather analytics, helping the sales team refine their outreach strategies and improve deal progression.

Vendor: Document360

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

The company uses Document360 to support its customer support and success operations by providing a centralized platform for managing and delivering knowledge resources to customers and support staff. This enables efficient resolution of customer inquiries and enhances self-service capabilities.Connected Assets and Context of Use: Document360 has access to the organization’s Knowledge Base content, which includes articles, FAQs, and troubleshooting guides. The vendor manages and maintains this content to ensure it is accurate, up-to-date, and accessible for both customers and internal support teams to facilitate effective problem-solving.

Vendor: DocuSign

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The organization uses DocuSign to streamline the execution and management of sales and business development contracts, ensuring timely and efficient agreement processing.Connected Assets and Context of Use: DocuSign accesses Sales Contracts to facilitate the electronic signing and secure handling of agreements between the organization and its clients or partners, enabling contract finalization without physical paperwork.

Vendor: Domo

• Primary business process: Company-wide operations
• Primary use case: Business Analytics & Reporting

The company uses Domo to support its business analytics process by enabling data-driven decision-making and performance monitoring across various departments. This vendor facilitates the aggregation and visualization of key business metrics to inform strategic initiatives.Connected Assets and Context of Use: Domo has access to business intelligence data, including aggregated performance reports and operational metrics, which it processes to generate dashboards and analytics reports. The vendor interacts with these assets by consolidating data from multiple internal sources to provide comprehensive business insights.

Vendor: Dovetail

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization utilizes Dovetail to support its product design and prototyping activities, facilitating the development and refinement of IT and product initiatives.Connected Assets and Context of Use: Dovetail accesses product design documentation to help organize and analyze user research and feedback, enabling the product team to iterate on prototypes effectively. It also interacts with project management records to track progress and align design efforts with business objectives.

Vendor: Drift

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Drift to support its marketing efforts by managing and optimizing inbound marketing interactions. This vendor facilitates real-time engagement with potential customers to enhance lead generation and conversion.Connected Assets and Context of Use: Drift accesses Marketing Campaign Data to interact with potential customers through chat and messaging tools, enabling timely responses and qualification of inbound leads. It also interfaces with Lead Management Systems to transfer qualified prospects for further nurturing and sales follow-up.

Vendor: Dropbox

• Primary business process: Company-wide operations
• Primary use case: Productivity & Document Management

The company uses Dropbox to support its productivity and document management needs across all departments, facilitating efficient storage and sharing of business documents.Connected Assets and Context of Use: Dropbox has access to the organization’s internal documents and files, enabling secure storage and controlled sharing among employees to support daily operational workflows.

Vendor: Eclipse

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

Eclipse is utilized within the organization to support software development and version control activities, enabling effective management and collaboration on codebase projects.Connected Assets and Context of Use: Eclipse interacts with the organization’s source code repositories by providing developers with tools to write, edit, and manage code during the software development lifecycle. It also accesses version control systems to facilitate tracking changes and coordinating updates among development teams.

Vendor: Edenred

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization utilizes Edenred to manage employee payroll, benefits, and workforce-related financial processes within HR and Finance.Connected Assets and Context of Use: Edenred accesses payroll and benefits data to process employee compensation and administer benefit programs accurately. It also interacts with workforce financial records to ensure compliance and efficient management of global employee payments and entitlements.

Vendor: Elastic

• Primary business process: IT / Product development
• Primary use case: Security Monitoring & Incident Response

Elastic is utilized within the IT and Product teams to support security monitoring and incident response activities, enabling the organization to detect and manage security events effectively.Connected Assets and Context of Use: Elastic has access to security logs and event data, which it processes to identify potential security incidents and support investigation efforts. It interacts with network and system monitoring data to provide actionable insights for timely incident response.

Vendor: Epidemic Sound

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company engages Epidemic Sound to support its marketing efforts by providing audio content that enhances brand and creative initiatives. This collaboration aims to strengthen the organization’s promotional materials and campaigns.Connected Assets and Context of Use: Epidemic Sound accesses the organization’s marketing media assets, including videos and advertisements, to supply licensed music tracks that align with branding strategies and creative projects. The vendor interacts with these assets by integrating audio elements that contribute to the overall marketing message and audience engagement.

Vendor: Expensify

• Primary business process: Finance
• Primary use case: Expense & Spend Management

The company uses Expensify to manage and streamline its finance-related expense and spend management processes. This vendor supports the organization by facilitating the tracking and approval of employee expenses.Connected Assets and Context of Use: Expensify accesses financial transaction records to process and verify expense reports submitted by employees. It interacts with internal accounting systems to ensure expenses are accurately recorded and reimbursed in alignment with company policies.

Vendor: Figma

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company uses Figma to support its marketing efforts by facilitating the creation and management of brand and creative assets. This vendor enables collaboration and design workflows integral to marketing campaigns and brand development.Connected Assets and Context of Use: Figma accesses the organization’s Brand & Creative assets, including marketing visuals and design files, to enable the marketing team and external collaborators to produce, iterate, and finalize creative content efficiently. The vendor interacts with these assets by providing a platform for design creation and version control within the marketing process.

Vendor: FireEye

• Primary business process: IT / Product development
• Primary use case: Threat Detection & Incident Response

The company utilizes FireEye to support its IT and product teams in identifying and responding to cybersecurity threats. This vendor plays a critical role in maintaining the organization’s security posture through threat detection and incident management.Connected Assets and Context of Use: FireEye accesses network traffic and system logs to monitor for malicious activities and potential security breaches. It interacts with security event data to analyze incidents and provide timely alerts that enable the organization to respond effectively to cyber threats.

Vendor: Five9

• Primary business process: Customer Support / Success
• Primary use case: Cloud Calling & Telephony

The company uses Five9 to manage its customer support operations, enabling efficient handling of customer inquiries and issue resolution. This supports the organization’s goal of maintaining high customer satisfaction and success.Connected Assets and Context of Use: Five9 has access to the company’s Customer Interaction Records, which it uses to facilitate and log support calls and communications. It interacts with Contact Center Systems to route and manage inbound and outbound telephony operations integral to customer support workflows.

Vendor: Flock

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Flock to facilitate internal communication and collaboration across all departments, enabling efficient information exchange and coordination.Connected Assets and Context of Use: Flock has access to Internal Communications, where it manages the exchange of messages, announcements, and collaborative discussions among employees to support daily business operations.

Vendor: Fortinet

• Primary business process: IT / Product development
• Primary use case: Network Security & Perimeter Defense

The organization utilizes Fortinet to support its IT and product teams by securing the network infrastructure and maintaining perimeter defenses essential for operational continuity.Connected Assets and Context of Use: Fortinet has access to the organization’s network traffic and security infrastructure, where it monitors, detects, and mitigates threats to protect network integrity and prevent unauthorized access. It interacts with firewall systems and intrusion prevention mechanisms to enforce security policies and safeguard network boundaries.

Vendor: Freshdesk

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses Freshdesk to manage and streamline its customer support and success operations, ensuring timely resolution of client inquiries and issues.Connected Assets and Context of Use: Freshdesk accesses Customer Support Cases to track, manage, and resolve customer requests. It interacts with Customer Communication Records to facilitate efficient handling and documentation of customer interactions.

Vendor: Freshservice

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses Freshservice to manage customer support and case handling processes, ensuring efficient resolution of customer issues and inquiries. This supports the business goal of maintaining high customer satisfaction and service quality.Connected Assets and Context of Use: Freshservice has access to customer support cases and related communication records, which it manages to track, assign, and resolve support tickets. The vendor interacts with customer contact information and case history to facilitate timely and accurate support responses.

Vendor: Front

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

Front is engaged to manage and streamline the organization’s customer support and success operations, facilitating effective communication and resolution of customer inquiries.Connected Assets and Context of Use: Front accesses customer support communications and case records, enabling the vendor to organize, track, and respond to customer issues in alignment with the company’s support processes.

Vendor: FullStory

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses FullStory to support its marketing efforts by analyzing user behavior and optimizing conversion strategies. This enables the marketing team to improve campaign effectiveness and user experience.Connected Assets and Context of Use: FullStory accesses marketing analytics data to track and evaluate user interactions on digital platforms. The vendor processes this data to generate insights that inform marketing decisions and enhance conversion rates.

Vendor: Gainsight

• Primary business process: Customer Support / Success
• Primary use case: Customer Success & Account Health

Gainsight is used to manage and enhance customer support and success processes, focusing on maintaining and improving account health within the organization.Connected Assets and Context of Use: The vendor accesses Customer Account Information to monitor client engagement and health metrics, enabling proactive support and retention strategies. Gainsight also interacts with Customer Support Records to track and manage service issues and resolutions, facilitating effective customer success management.

Vendor: GetFeedback

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The company uses GetFeedback to collect and manage customer feedback, enabling the Customer Support team to improve service quality and customer satisfaction. This vendor supports the organization’s efforts in capturing insights directly from customers to enhance overall customer experience.Connected Assets and Context of Use: GetFeedback accesses Customer Feedback data by collecting survey responses and feedback submissions. The vendor processes this information to provide actionable insights that inform support strategies and service improvements.

Vendor: GetResponse

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The organization utilizes GetResponse to support its inbound marketing efforts by managing and executing targeted marketing campaigns. This vendor enables the company to engage potential customers and nurture leads effectively.Connected Assets and Context of Use: GetResponse has access to the company’s marketing contact lists and campaign performance data, which it uses to deliver personalized communications and track engagement metrics. It also interacts with marketing content assets by hosting and distributing email campaigns within the inbound marketing framework.

Vendor: GitHub

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The company uses GitHub to support its software development processes, enabling version control and collaboration among development teams. This vendor is integral to managing code repositories and coordinating development activities.Connected Assets and Context of Use: GitHub has access to the company’s source code repositories, where it facilitates code storage, versioning, and collaborative development. It also interacts with issue tracking and project management assets to help organize development tasks and workflows.

Vendor: GitHub / GitLab / Bitbucket

• Primary business process: IT / Product development
• Primary use case: Software Development & Release Management

This vendor is utilized to support the organization’s software development and release management processes by providing platforms for version control and code collaboration. It enables development teams to manage source code and coordinate development activities efficiently.Connected Assets and Context of Use: The vendor has access to source code repositories, where it facilitates the storage, versioning, and collaborative editing of application code. It interacts with deployment pipelines and issue tracking systems to streamline release workflows and track development progress.

Vendor: GitHub Actions

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses GitHub Actions to automate its IT and product development workflows, specifically managing continuous integration and deployment processes. This supports efficient software delivery and operational consistency.Connected Assets and Context of Use: GitHub Actions accesses the organization’s source code repositories to execute automated build, test, and deployment workflows. It interacts with these code assets by triggering predefined pipelines that compile, verify, and deploy software changes in alignment with development cycles.

Vendor: GitHub Container Registry

• Primary business process: IT / Product development
• Primary use case: Build & Deployment Pipeline

GitHub Container Registry is used to support the organization’s IT and product development processes by managing container images within the build and deployment pipeline. It facilitates the storage and distribution of containerized application components during software development and release activities.Connected Assets and Context of Use: The vendor has access to container image repositories, where it stores and manages container images created by development teams. GitHub Container Registry interacts with these assets by securely hosting and distributing container images that are deployed across various environments as part of the organization’s continuous integration and continuous deployment workflows.

Vendor: GitHub Desktop

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The company uses GitHub Desktop to support software development activities by managing source code and facilitating version control within the IT and product teams. This enables efficient collaboration and tracking of changes throughout the development lifecycle.Connected Assets and Context of Use: GitHub Desktop has access to the organization’s source code repositories, where it is used to clone, commit, and synchronize code changes. This interaction ensures that development efforts are properly versioned and integrated into the broader software development process.

Vendor: GitKraken

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

GitKraken is used by the organization to support software development and version control activities within the IT and Product teams. It facilitates the management and coordination of code changes throughout the development lifecycle.Connected Assets and Context of Use: GitKraken accesses the organization’s source code repositories to enable developers to track, merge, and manage code versions. It interacts with version control data to maintain code integrity and support collaborative development workflows.

Vendor: GitLab

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The organization uses GitLab to support its IT and product teams in managing software development and version control processes. This vendor facilitates collaboration and tracking of code changes throughout the development lifecycle.Connected Assets and Context of Use: GitLab has access to the organization’s source code repositories, where it manages version control and tracks code modifications. It also interacts with development project data, enabling coordination and integration of software development activities.

Vendor: GitLab CI/CD

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses GitLab CI/CD to automate the integration and deployment processes within its IT and product development workflows, ensuring efficient and consistent software delivery.Connected Assets and Context of Use: GitLab CI/CD accesses the organization’s source code repositories to execute automated build, test, and deployment pipelines, facilitating continuous integration and continuous deployment activities that support product development and release cycles.

Vendor: Gong

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

The organization engages Gong to support its sales and business development activities by leveraging sales intelligence and analytics to optimize sales strategies and performance.Connected Assets and Context of Use: Gong accesses sales interaction records and communications to analyze and generate insights, enabling the sales team to improve customer engagement and deal outcomes. It interacts with sales performance data to provide actionable analytics that inform decision-making in business development.

Vendor: Google Analytics

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Google Analytics to support its marketing efforts by analyzing website traffic and user behavior to optimize marketing strategies and improve conversion rates.Connected Assets and Context of Use: Google Analytics accesses website visitor interaction data to generate reports that inform marketing decisions and measure campaign effectiveness. This interaction helps the marketing team understand user engagement and refine promotional activities accordingly.

Vendor: Google Cloud / Azure

• Primary business process: IT / Product development
• Primary use case: Infrastructure & Application Deployment

The organization utilizes Google Cloud and Azure to support IT operations and product development by providing scalable infrastructure and deployment environments. These vendors enable efficient management and delivery of applications critical to business functions.Connected Assets and Context of Use: Google Cloud and Azure have access to the organization’s application deployment environments, where they manage and host application workloads to ensure availability and performance. They also interact with infrastructure resources, including virtual machines and storage systems, to facilitate the provisioning and scaling of IT services aligned with business requirements.

Vendor: Google Cloud Platform (GCP)

• Primary business process: IT / Product development
• Primary use case: Application Hosting & IT Operations

The organization uses Google Cloud Platform to support its IT and product teams by hosting applications and managing IT operations essential for service delivery.Connected Assets and Context of Use: GCP has access to the organization’s application environments, where it facilitates deployment, scaling, and maintenance of software products. It also interacts with infrastructure configurations to ensure reliable operation of IT services.

Vendor: Google Meet

• Primary business process: Sales/Business Dev
• Primary use case: Sales Engagement & Sequencing

The organization uses Google Meet to facilitate virtual meetings and presentations within its sales and business development activities. This supports communication and coordination with clients and prospects to advance sales engagements.Connected Assets and Context of Use: Google Meet accesses Internal Communications systems to enable real-time video conferencing and screen sharing during sales calls and business development discussions. It interacts with scheduling information to organize meetings and supports the collaboration workflow between sales teams and external contacts.

Vendor: Google Workspace

• Primary business process: Company-wide operations
• Primary use case: Productivity & Document Management

The company uses Google Workspace to support its company-wide productivity and document management processes, enabling employees to create, share, and manage business documents efficiently.Connected Assets and Context of Use: Google Workspace has access to Internal Communications and Corporate Documents, where it facilitates the creation, storage, and collaboration on business-related files and communications across the organization.

Vendor: GoTo Meeting

• Primary business process: Sales/Business Dev
• Primary use case: Sales Engagement & Sequencing

The company uses GoTo Meeting to facilitate remote sales and business development interactions, enabling effective communication and engagement with prospects and clients. This supports the sales engagement and sequencing processes by allowing real-time virtual meetings.Connected Assets and Context of Use: GoTo Meeting accesses Internal Communications to enable sales teams to conduct virtual meetings and presentations. It also interacts with Customer Data by providing a platform for discussing client needs and advancing sales opportunities during live engagements.

Vendor: Grammarly Business

• Primary business process: Company-wide operations
• Primary use case: Productivity & Document Management

The company uses Grammarly Business to enhance the quality and clarity of written communication across all departments. This supports overall productivity and document management by ensuring consistency and professionalism in company-wide communications.Connected Assets and Context of Use: Grammarly Business accesses internal communications and corporate documents to provide real-time language suggestions and corrections. The vendor interacts with these assets to improve grammar, spelling, and style, thereby helping employees produce error-free written content.

Vendor: Greenhouse

• Primary business process: HR
• Primary use case: HR Management & Talent

The company uses Greenhouse to support its HR management and talent acquisition processes by streamlining recruitment and onboarding activities. This vendor enables the organization to efficiently manage candidate pipelines and hiring workflows.Connected Assets and Context of Use: Greenhouse has access to candidate profiles and recruitment data, which it processes to facilitate applicant tracking and interview scheduling. The vendor interacts with employee onboarding information to ensure a smooth transition of new hires into the organization.

Vendor: Guru

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

Guru is utilized to enhance the Customer Support and Success processes by providing a centralized platform for managing and distributing internal knowledge relevant to customer inquiries and issue resolution.Connected Assets and Context of Use: The vendor accesses Internal Knowledge Bases, where it organizes and maintains support documentation and best practices to enable support agents to efficiently resolve customer issues and improve service quality.

Vendor: Gusto

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company uses Gusto to manage payroll and employee benefits within its HR and finance operations. This vendor supports the administration of compensation and benefits programs for the workforce.Connected Assets and Context of Use: Gusto accesses employee payroll records to process salary payments and tax withholdings accurately. It also interacts with benefits enrollment data to administer employee health, retirement, and other benefit plans in accordance with company policies.

Vendor: HackerOne

• Primary business process: IT / Product development
• Primary use case: Penetration Testing & Security Testing

The organization engages HackerOne to conduct penetration testing and security assessments as part of its IT and product security processes. This collaboration helps identify and remediate vulnerabilities to enhance overall system security.Connected Assets and Context of Use: HackerOne accesses the organization’s IT infrastructure and applications to perform authorized security tests. Through these assessments, they evaluate the resilience of these assets against potential cyber threats and provide actionable findings to improve security posture.

Vendor: HappyFox

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses HappyFox to manage and streamline its customer support and case handling processes, ensuring efficient resolution of customer inquiries and issues.Connected Assets and Context of Use: HappyFox has access to customer support tickets and case records, which it uses to track, organize, and facilitate communication related to customer support requests. It interacts with internal support workflows to coordinate responses and maintain service quality.

Vendor: Heap

• Primary business process: IT / Product development
• Primary use case: Analytics & Optimization

The company uses Heap to support IT and product teams in analyzing user behavior and optimizing digital experiences within the organization. This enables data-driven decision-making to improve product performance and customer satisfaction.Connected Assets and Context of Use: Heap accesses product usage data to track user interactions and events, allowing the vendor to generate analytics reports that inform product development strategies. It also interacts with IT system logs to monitor application performance and identify areas for optimization.

Vendor: HelloSign

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

HelloSign is used to streamline the execution and management of sales and business development contracts, ensuring agreements are completed efficiently and securely.Connected Assets and Context of Use: The vendor has access to Sales Contracts, which they facilitate by enabling the electronic signing and tracking of agreement statuses to support the sales cycle. Additionally, they interact with Contract Records by managing document workflows and storage during the contract negotiation and execution phases.

Vendor: Help Scout

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses Help Scout to manage and streamline its customer support and success operations, ensuring timely and efficient resolution of customer inquiries and issues. This vendor supports the business process by facilitating communication between support agents and customers.Connected Assets and Context of Use: Help Scout has access to Customer Support Records, which include customer inquiries and case histories. The vendor interacts with these assets by enabling support agents to track, respond to, and resolve customer issues within the support workflow.

Vendor: HelpJuice

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

The company uses HelpJuice to support its customer support and success operations by providing a centralized platform for managing and delivering self-service knowledge resources. This enables efficient resolution of customer inquiries and enhances overall service quality.Connected Assets and Context of Use: HelpJuice has access to the organization’s Knowledge Base content, which it organizes and publishes to facilitate customer self-service. The vendor manages and updates this information to ensure accurate and timely support materials are available to customers.

Vendor: Highspot

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

Highspot is utilized to enhance the sales and business development processes by providing insights and analytics that support strategic decision-making and improve sales effectiveness.Connected Assets and Context of Use: Highspot accesses sales performance data and sales engagement metrics to analyze trends and identify opportunities for improvement. It interacts with sales enablement content to ensure the sales team has relevant and updated materials aligned with business objectives.

Vendor: Hootsuite

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Hootsuite to manage and execute its inbound marketing campaigns by scheduling and monitoring social media content to engage target audiences effectively.Connected Assets and Context of Use: Hootsuite has access to Social Media Accounts, where it facilitates the publication and tracking of marketing messages to promote brand awareness and drive customer engagement. It also interacts with Marketing Analytics Data to provide insights on campaign performance and inform marketing strategies.

Vendor: Hoppscotch

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The organization uses Hoppscotch to support its IT and product teams in software development activities, facilitating efficient version control and development workflows.Connected Assets and Context of Use: Hoppscotch accesses the organization’s source code repositories to enable version management and collaboration among development teams, ensuring code integrity and streamlined deployment processes.

Vendor: Hotjar

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Hotjar to support its marketing efforts by analyzing user behavior and optimizing conversion rates on digital platforms. This enables the marketing team to make data-driven decisions to improve campaign effectiveness.Connected Assets and Context of Use: Hotjar accesses website interaction data to monitor user engagement and identify areas for improvement in the customer journey. The vendor processes aggregated user activity to provide insights that inform marketing strategies and website enhancements.

Vendor: HubSpot

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses HubSpot to manage and execute its inbound marketing strategies, supporting lead generation and customer engagement initiatives.Connected Assets and Context of Use: HubSpot has access to marketing campaign data, which it processes to optimize and automate outreach efforts. The vendor also interacts with contact and lead information to facilitate targeted communication and track campaign effectiveness.

Vendor: HubSpot CRM

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company uses HubSpot CRM to manage and streamline its sales and business development activities, supporting customer relationship management and pipeline tracking.Connected Assets and Context of Use: The vendor accesses Customer Data to organize and track interactions with prospects and clients, enabling effective sales pipeline management. HubSpot CRM is also used to maintain Sales Records, where the vendor processes and updates information related to ongoing deals and customer communications.

Vendor: Hunter.io

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company uses Hunter.io to support its sales and business development efforts by identifying and verifying potential leads. This enables targeted outreach to prospective clients within the organization’s growth strategy.Connected Assets and Context of Use: Hunter.io accesses the organization’s prospecting and lead contact information to validate email addresses and gather publicly available contact details. This interaction helps ensure the accuracy of lead data used in sales campaigns and business development activities.

Vendor: IBM Cloud

• Primary business process: IT / Product development
• Primary use case: Application Hosting & IT Operations

IBM Cloud is utilized to support the organization’s IT and product development operations by providing scalable cloud infrastructure for application hosting and management. This enables efficient deployment and maintenance of critical business applications.Connected Assets and Context of Use: The vendor accesses the organization’s application hosting environment, where it manages the infrastructure supporting product and IT applications. IBM Cloud interacts with application data and system configurations to ensure availability, performance, and scalability of hosted services.

Vendor: Insided (by Gainsight)

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The company utilizes Insided to manage customer support and success by facilitating community engagement and feedback collection. This supports the organization’s efforts to enhance customer satisfaction and retention.Connected Assets and Context of Use: Insided has access to Customer Feedback and Support Communications, enabling the vendor to monitor, organize, and respond to customer inquiries and input within the community platform. This interaction helps the company address customer needs and improve service delivery.

Vendor: InsideView

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

InsideView is used to support the sales and business development teams by providing market intelligence that enhances targeting and outreach strategies. This enables the organization to identify and engage potential clients more effectively.Connected Assets and Context of Use: InsideView accesses customer prospect information to deliver insights that refine sales targeting and qualification processes. The vendor interacts with sales analytics data to help analyze market trends and optimize business development efforts.

Vendor: Insomnia

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

Insomnia is utilized to support the IT and product teams in managing and testing software development processes. It facilitates efficient API development and debugging within the organization.Connected Assets and Context of Use: Insomnia accesses the organization’s API endpoints and development environments to execute and validate API requests. This interaction ensures that software components function correctly during development and testing phases.

Vendor: Instapage

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Instapage to support its marketing efforts by optimizing conversion rates through targeted landing page creation and testing. This enables the marketing team to enhance campaign effectiveness and improve customer engagement.Connected Assets and Context of Use: Instapage accesses marketing campaign data to design and deploy landing pages tailored to specific audience segments. It interacts with conversion metrics to analyze user behavior and inform adjustments that maximize campaign performance.

Vendor: IntelliJ IDEA

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The organization utilizes IntelliJ IDEA to support its software development activities, enabling developers to efficiently write and manage code within IT and product teams. This vendor is integral to the development lifecycle, facilitating coding and version control processes.Connected Assets and Context of Use: IntelliJ IDEA has access to source code repositories, where it is used to create, edit, and maintain the organization’s software codebase. It interacts with version control systems to manage code changes, ensuring proper tracking and collaboration among development team members.

Vendor: Intercom

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Intercom to support its marketing efforts by managing inbound marketing communications and customer interactions. It facilitates targeted outreach and engagement as part of the overall marketing strategy.Connected Assets and Context of Use: Intercom accesses customer contact information and marketing data to deliver personalized messaging and track engagement metrics. It interacts with lead information to nurture prospects and optimize marketing campaigns.

Vendor: Intuit Turbotax

• Primary business process: Finance
• Primary use case: Finance & Accounting

The company uses Intuit Turbotax to manage and process tax-related financial activities within the finance department. This vendor supports the organization’s compliance with tax regulations and accurate tax reporting.Connected Assets and Context of Use: Intuit Turbotax accesses financial records to prepare and file tax returns accurately. It interacts with accounting data to calculate tax liabilities and ensures that tax submissions are consistent with the company’s financial statements.

Vendor: InVision

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

InVision is utilized to support the product design and prototyping processes within the IT/Product department, enabling the development and refinement of user interface concepts.Connected Assets and Context of Use: The vendor accesses design specifications and prototype files, collaborating with internal teams to iterate on product designs and ensure alignment with development requirements.

Vendor: Ironclad

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses Ironclad to manage and execute contracts within the sales and business development processes, streamlining agreement workflows and approvals.Connected Assets and Context of Use: Ironclad accesses contract documents and related sales agreements to facilitate electronic signatures and track contract status, ensuring timely execution and compliance with business terms.

Vendor: Jenkins

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The company uses Jenkins to automate and manage its IT and product development workflows, ensuring efficient continuous integration and deployment processes.Connected Assets and Context of Use: Jenkins interacts with the company’s code repositories by retrieving and building source code to support software development cycles. It also interfaces with deployment environments to automate the release of software updates in a controlled and repeatable manner.

Vendor: Jira

• Primary business process: IT / Product development
• Primary use case: Agile Development & Sprint Planning

The company uses Jira to manage and coordinate agile development and sprint planning processes within the IT and product teams. This enables structured tracking and execution of software development tasks.Connected Assets and Context of Use: Jira has access to project management records, which it uses to organize, assign, and monitor development tasks and workflows. It interacts with sprint schedules to facilitate timely delivery and progress reporting.

Vendor: Kayako

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company engages Kayako to manage and streamline its customer support and case handling processes, ensuring timely resolution of customer inquiries and issues. Kayako supports the organization’s efforts to maintain high customer satisfaction and service quality.Connected Assets and Context of Use: Kayako accesses Customer Support Tickets, where it tracks, updates, and manages individual customer cases throughout their lifecycle. It also interacts with Customer Contact Information to facilitate communication and provide personalized support during case resolution.

Vendor: Khoros Communities

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The company uses Khoros Communities to manage and facilitate customer support and success by enabling interactions and engagement within its online community. This supports the organization’s efforts to address customer inquiries and gather feedback effectively.Connected Assets and Context of Use: Khoros Communities has access to Customer Support Records, where it enables the organization to track, respond to, and resolve customer issues through community interactions. It also accesses Customer Feedback Data to collect and analyze input from users, helping improve service and product offerings.

Vendor: Klaviyo

• Primary business process: Marketing
• Primary use case: Inbound Marketing

This company uses Klaviyo to manage and execute its inbound marketing campaigns, supporting customer engagement and lead generation efforts.Connected Assets and Context of Use: Klaviyo accesses customer contact information and marketing interaction data to create targeted email campaigns and analyze campaign effectiveness within the marketing process.

Vendor: KnowledgeOwl

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

The company uses KnowledgeOwl to support its customer service operations by providing a centralized platform for managing and delivering self-service knowledge resources. This enables the organization to efficiently address customer inquiries and improve overall support effectiveness.Connected Assets and Context of Use: KnowledgeOwl accesses the company’s knowledge base content, organizing and publishing articles and FAQs that customers use to find solutions independently. The vendor manages the knowledge management system to ensure accurate and up-to-date information is available for customer self-service.

Vendor: Kordon.app

• Primary business process: Company-wide operations
• Primary use case: Security Monitoring & Incident Response

Kordon.app is used to manage the organization’s security and compliance program, providing structured oversight across risk, control, and audit processes.Connected Assets and Context of Use: Risk Register: Kordon.app is used to document and update risks identified across various business units, linking them to corresponding mitigation activities. Control Inventory: The platform maintains the list of implemented controls and tracks their effectiveness through assigned tasks and reviews.

Vendor: LastPass

• Primary business process: Company-wide operations
• Primary use case: Access & Security Management

The company uses LastPass to manage and secure employee access credentials across the organization, ensuring controlled and efficient authentication processes.Connected Assets and Context of Use: LastPass interacts with internal authentication systems and employee access credentials by securely storing and managing passwords, enabling authorized personnel to access necessary applications and resources in accordance with security policies.

Vendor: Later

• Primary business process: Marketing
• Primary use case: Inbound Marketing

Later is used to manage and schedule inbound marketing activities, enabling the organization to coordinate and optimize its marketing campaigns effectively.Connected Assets and Context of Use: Later has access to Marketing Content, which it manages to plan and publish marketing materials across various channels. It also interacts with Campaign Performance Data to help track and analyze the effectiveness of inbound marketing efforts.

Vendor: LaunchDarkly

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

LaunchDarkly is used by the IT and Product teams to manage feature deployments and control software release processes within the organization. It supports the development lifecycle by enabling controlled rollouts and experimentation.Connected Assets and Context of Use: LaunchDarkly accesses software development environments and configuration settings to toggle features on or off during deployment. It interacts with version control systems and application environments to facilitate staged releases and minimize deployment risks.

Vendor: LaunchDarkly / Flagsmith

• Primary business process: IT / Product development
• Primary use case: Feature Testing & Gradual Rollouts

The organization uses LaunchDarkly / Flagsmith to manage feature testing and gradually roll out new product functionalities within its IT and product development processes. This enables controlled releases and experimentation to improve product quality and user experience.Connected Assets and Context of Use: The vendor has access to feature flag configurations, which it manages to control the activation status of specific product features. This allows the organization to enable or disable features dynamically for different user segments during testing and deployment phases.

Vendor: LeadGenius

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

LeadGenius is utilized to support the sales and business development teams by identifying and generating potential customer leads to enhance prospecting efforts.Connected Assets and Context of Use: LeadGenius accesses customer prospect information, including contact and company details, to compile targeted lead lists that sales personnel use for outreach and engagement activities.

Vendor: LeadIQ

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company uses LeadIQ to support its sales and business development efforts by streamlining the prospecting and lead generation process. This enables the sales team to efficiently identify and engage potential clients.Connected Assets and Context of Use: LeadIQ accesses prospect contact information and lead lists to compile and verify potential sales leads. The vendor interacts with these assets to enrich and organize data that the sales team uses for outreach and qualification activities.

Vendor: Lever

• Primary business process: HR
• Primary use case: HR Management & Talent

The company utilizes Lever to manage its HR processes, specifically focusing on talent acquisition and recruitment activities within the organization.Connected Assets and Context of Use: Lever has access to candidate information and recruitment data, which it processes to facilitate the tracking, evaluation, and hiring of potential employees. This interaction supports the company’s talent management workflow by organizing applicant details and recruitment status updates.

Vendor: Linear

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

The organization uses Linear to manage and streamline its product development workflows, supporting the IT and product teams in tracking and coordinating tasks throughout the product lifecycle.Connected Assets and Context of Use: Linear accesses product development plans and project tracking data to facilitate task management and progress monitoring within the product lifecycle management process. It interacts with issue tracking records to ensure timely resolution and alignment with project goals.

Vendor: LinkedIn Sales Navigator

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The organization uses LinkedIn Sales Navigator to support its sales and business development efforts by identifying and engaging potential leads. This vendor facilitates targeted prospecting activities to drive new business opportunities.Connected Assets and Context of Use: The vendor accesses prospect and lead information to enable the identification and qualification of sales targets. It interacts with sales contact records to provide insights and recommendations that enhance outreach and lead generation strategies.

Vendor: LinkedIn Talent Solutions

• Primary business process: HR
• Primary use case: HR Management & Talent

The organization uses LinkedIn Talent Solutions to support its HR management and talent acquisition processes by sourcing and recruiting qualified candidates. This vendor facilitates the identification and engagement of potential employees to fulfill staffing needs.Connected Assets and Context of Use: LinkedIn Talent Solutions accesses candidate profiles and recruitment campaign data to enable targeted talent sourcing and outreach. The vendor interacts with job posting information and applicant tracking data to streamline the hiring workflow within the HR department.

Vendor: LinkSquares

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The organization uses LinkSquares to support the sales and business development process by managing contract lifecycle workflows and ensuring efficient handling of agreements. This enables streamlined execution and tracking of sales-related contracts within the company.Connected Assets and Context of Use: LinkSquares accesses contract documents and related sales agreements to facilitate contract review, storage, and analysis. The vendor interacts with these assets by organizing and providing insights on contract terms to support business decision-making and compliance.

Vendor: LiveAgent

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses LiveAgent to manage and streamline its customer support and case handling processes, ensuring timely and effective resolution of customer inquiries. This vendor supports the organization’s efforts to maintain high customer satisfaction and support quality.Connected Assets and Context of Use: LiveAgent has access to Customer Support Tickets, which include customer inquiries and case details; the vendor processes and tracks these tickets to facilitate efficient support workflows. Additionally, LiveAgent interacts with Customer Communication Records by managing incoming and outgoing messages to coordinate support responses.

Vendor: LiveChat

• Primary business process: Marketing
• Primary use case: Inbound Marketing

This organization uses LiveChat to support its marketing efforts by managing and responding to inbound customer inquiries efficiently. The vendor enables real-time communication to enhance lead engagement and conversion within the marketing process.Connected Assets and Context of Use: LiveChat has access to Internal Communications related to customer interactions, where it facilitates direct conversations between marketing representatives and potential customers. The vendor processes inquiry details to assist marketing teams in addressing customer questions and nurturing leads promptly.

Vendor: LogicGate

• Primary business process: IT / Product development
• Primary use case: GRC (Governance, Risk, and Compliance)

LogicGate is utilized to support the organization’s IT and product teams in managing governance, risk, and compliance processes efficiently. It facilitates structured oversight and mitigation activities within these business areas.Connected Assets and Context of Use: LogicGate accesses risk management records and compliance documentation to monitor and assess IT and product-related risks. The vendor interacts with policy frameworks and control assessments to ensure adherence to regulatory and internal standards.

Vendor: Looker

• Primary business process: Company-wide operations
• Primary use case: Business Analytics & Reporting

Looker is used to support business analytics by providing insights and reporting that inform decision-making across the organization. It enables the analysis of business metrics to guide strategic and operational activities.Connected Assets and Context of Use: Looker accesses business analytics data, which includes aggregated operational and transactional information, to generate reports and dashboards. The vendor interacts with this data to transform raw information into actionable insights tailored to various business units.

Vendor: Looker Studio

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Looker Studio to support the marketing team in analyzing campaign performance and optimizing conversion strategies. This vendor enables data-driven decision-making to enhance marketing effectiveness.Connected Assets and Context of Use: Looker Studio accesses marketing analytics data, allowing the vendor to generate reports and visualizations that provide insights into campaign outcomes. It interacts with conversion metrics to help identify trends and opportunities for improving marketing ROI.

Vendor: Loom

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Loom to facilitate internal communication and collaboration across all departments, enabling efficient sharing of information and updates.Connected Assets and Context of Use: Loom has access to internal communications, where it supports the creation and distribution of recorded messages and presentations to enhance team coordination and knowledge sharing.

Vendor: LucaNet

• Primary business process: Finance
• Primary use case: Finance & Accounting

LucaNet is utilized to support the organization’s finance process by facilitating financial consolidation and reporting activities. It enables the finance team to efficiently manage and streamline financial data aggregation and analysis.Connected Assets and Context of Use: The vendor accesses Financial Records to consolidate and validate accounting data across various departments, ensuring accurate financial statements. LucaNet interacts with Accounting Systems data to generate consolidated reports that inform financial decision-making and compliance efforts.

Vendor: Lucidchart

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization uses Lucidchart to support IT and product teams in designing and prototyping products, facilitating the visualization of workflows and system architectures. This enhances clarity and alignment during product development cycles.Connected Assets and Context of Use: Lucidchart accesses internal design documents and product workflows to enable the creation and sharing of diagrams and prototypes among team members. It interacts with product specifications by allowing teams to collaboratively map out and iterate on product designs within the platform.

Vendor: Lucky Orange

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

This organization uses Lucky Orange to support its marketing efforts by analyzing user interactions and improving website conversion rates. Lucky Orange contributes to refining marketing strategies based on visitor behavior insights.Connected Assets and Context of Use: Lucky Orange accesses website visitor interaction data to monitor and evaluate user engagement patterns. This data is used to generate reports that inform decisions aimed at optimizing marketing campaigns and enhancing customer acquisition.

Vendor: Lusha

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company uses Lusha to support its sales and business development efforts by identifying and reaching out to potential leads. This vendor facilitates the expansion of the organization’s prospect pipeline to drive revenue growth.Connected Assets and Context of Use: Lusha accesses prospect contact information to provide accurate and up-to-date lead details, enabling the sales team to engage effectively with potential clients. The vendor interacts with business development data by enriching lead profiles used in outreach campaigns.

Vendor: Mailchimp

• Primary business process: Marketing
• Primary use case: Outbound Marketing

This company uses Mailchimp to manage and execute its outbound marketing campaigns, enabling targeted communication with prospective and existing customers.Connected Assets and Context of Use: The vendor has access to Marketing Contact Lists, which it uses to distribute promotional emails and newsletters. Mailchimp interacts with Campaign Performance Data to provide insights on outreach effectiveness and engagement metrics.

Vendor: Mailerlite

• Primary business process: Marketing
• Primary use case: Outbound Marketing

The organization uses Mailerlite to execute and manage outbound marketing campaigns aimed at promoting products and services to target audiences. This vendor supports the marketing team in delivering communications that drive customer engagement and brand awareness.Connected Assets and Context of Use: Mailerlite has access to the organization’s marketing contact lists, which include prospective and existing customer email addresses. The vendor uses these assets to distribute promotional emails and newsletters in alignment with the organization’s marketing strategies.

Vendor: Make

• Primary business process: Company-wide operations
• Primary use case: Workflow Automation & Integration

Make is utilized company-wide to automate and integrate various business workflows, enhancing operational efficiency across multiple departments.Connected Assets and Context of Use: Make accesses internal process data and system outputs to execute automated workflows that connect disparate applications and streamline business operations. It interacts with enterprise software platforms to trigger, monitor, and manage task sequences aligned with organizational processes.

Vendor: Marketo

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Marketo to manage and execute its inbound marketing campaigns, supporting lead generation and customer engagement efforts.Connected Assets and Context of Use: Marketo accesses marketing contact lists and campaign data to segment audiences and deliver targeted communications. It interacts with lead information to track engagement and nurture prospects through the marketing funnel.

Vendor: Marvel

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The company uses Marvel to support its IT and product teams in designing and prototyping new product features, enabling efficient iteration during the development process.Connected Assets and Context of Use: Marvel accesses product design files and prototypes to facilitate the creation and review of user interface layouts and interactions. The vendor interacts with these design assets to provide a platform for visualizing and refining product concepts before development.

Vendor: McAfee

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Antivirus

McAfee is utilized within the IT/Product business process to manage and maintain endpoint security, ensuring protection against malware and other cyber threats.Connected Assets and Context of Use: McAfee has access to endpoint devices across the organization, where it monitors and scans for security threats to maintain the integrity and security of these assets. It interacts with system logs and security alerts to identify and respond to potential incidents in real time.

Vendor: Medallia

• Primary business process: Customer Success
• Primary use case: Customer Success & Account Health

The company utilizes Medallia to enhance its Customer Success efforts by systematically capturing and analyzing customer feedback to improve account health and satisfaction. This vendor supports the organization in monitoring and responding to customer experience insights to drive retention and growth.Connected Assets and Context of Use: Medallia has access to Customer Feedback data, which it processes to generate actionable insights for the Customer Success team. The vendor interacts with Customer Experience metrics to help identify trends and issues, enabling timely interventions to maintain positive account relationships.

Vendor: Microsoft 365

• Primary business process: Company-wide operations
• Primary use case: Productivity & Document Management

The company utilizes Microsoft 365 to support productivity and document management across all departments, enabling efficient creation, sharing, and collaboration on business-related documents.Connected Assets and Context of Use: Microsoft 365 has access to internal communications and corporate documents, where it facilitates the storage, editing, and distribution of files necessary for daily operations and interdepartmental collaboration. It also manages calendar and email systems that coordinate scheduling and communication within the organization.

Vendor: Microsoft Azure

• Primary business process: IT / Product development
• Primary use case: Application Hosting & IT Operations

This organization uses Microsoft Azure to support its IT and product teams by hosting applications and managing IT operations critical to business functions.Connected Assets and Context of Use: Microsoft Azure has access to the organization’s application environments, where it hosts and runs software necessary for product development and delivery. It also interacts with IT infrastructure assets to provide scalable computing resources and operational support for ongoing IT activities.

Vendor: Microsoft Bookings

• Primary business process: Company-wide operations
• Primary use case: Meeting Scheduling

Microsoft Bookings is used company-wide to manage and streamline the scheduling of meetings and appointments across various departments. It supports the organization’s efforts to coordinate and organize time efficiently.Connected Assets and Context of Use: Microsoft Bookings accesses calendar and scheduling information to facilitate appointment management, ensuring that meeting times are accurately allocated and communicated. It interacts with employee availability data to optimize scheduling and reduce conflicts.

Vendor: Microsoft Dynamics 365

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The organization utilizes Microsoft Dynamics 365 to support its sales and business development activities by managing customer relationships and tracking sales opportunities. This vendor enables the business to streamline and monitor the sales pipeline effectively.Connected Assets and Context of Use: Microsoft Dynamics 365 has access to Customer Data, which includes contact information, interaction history, and sales opportunities. The vendor processes and organizes this data to facilitate lead management and sales forecasting within the business development workflow.

Vendor: Microsoft Teams

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Microsoft Teams to facilitate internal communication and collaboration across all departments, supporting day-to-day business operations and teamwork.Connected Assets and Context of Use: Microsoft Teams has access to Internal Communications, where it manages messaging, meetings, and shared content to enable effective coordination and information exchange among employees. It also interacts with Collaboration Documents, allowing teams to work jointly on project files and communications in real time.

Vendor: Mindtickle

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

Mindtickle is utilized to support the sales and business development teams by providing insights and analytics that enhance sales performance and strategy. It assists in optimizing sales processes and improving decision-making within the organization.Connected Assets and Context of Use: The vendor accesses Sales Performance Data, which includes metrics and analytics related to sales activities and outcomes. Mindtickle interacts with this data to generate reports and actionable insights that guide sales training and strategy development.

Vendor: Miro

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Miro to support internal communication and collaboration across various departments, facilitating visual project planning and teamwork.Connected Assets and Context of Use: Miro has access to Internal Communications, where it enables teams to share ideas and coordinate tasks through collaborative visual boards. It also interacts with Project Management Data by allowing users to organize and track project progress within a shared environment.

Vendor: Mixpanel

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Mixpanel to support its marketing efforts by analyzing user behavior and optimizing conversion strategies to enhance campaign effectiveness.Connected Assets and Context of Use: Mixpanel accesses marketing analytics data to track user interactions and measure campaign performance, enabling the marketing team to make data-driven decisions for improving customer engagement and conversion rates.

Vendor: Monday.com

• Primary business process: Company-wide operations
• Primary use case: Project & Task Management

Monday.com is used company-wide to coordinate and manage projects and tasks, ensuring efficient workflow and timely completion of business activities.Connected Assets and Context of Use: The vendor has access to Internal Project Data, which includes task assignments, deadlines, and project progress information, enabling them to support the organization’s project management processes. Additionally, Monday.com interacts with Employee Collaboration Records by facilitating communication and updates related to project tasks across teams.

Vendor: MongoDB Atlas

• Primary business process: IT / Product development
• Primary use case: Data Storage & Management

The company utilizes MongoDB Atlas to support IT and product development processes by managing and storing critical application data. This vendor enables efficient handling of data necessary for the operation and enhancement of business applications.Connected Assets and Context of Use: MongoDB Atlas has access to internal application databases, where it stores and manages structured and unstructured data used by the company’s products. The vendor maintains the database infrastructure to ensure data availability and integrity, facilitating seamless product functionality.

Vendor: Mouseflow

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Mouseflow to support its marketing efforts by analyzing user interactions and optimizing conversion rates on digital platforms. This vendor assists in improving marketing strategies and campaign effectiveness.Connected Assets and Context of Use: Mouseflow accesses web interaction data to track user behavior on marketing sites, enabling analysis of user engagement and conversion pathways. This data interaction helps refine marketing tactics and enhance customer acquisition processes.

Vendor: Moz

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Moz to support its marketing efforts by enhancing inbound marketing strategies aimed at increasing online visibility and attracting potential customers.Connected Assets and Context of Use: Moz has access to the company’s marketing performance data, which it analyzes to provide insights on search engine optimization and keyword effectiveness. Additionally, Moz interacts with the company’s web presence metrics to guide adjustments in marketing campaigns and improve online engagement.

Vendor: Mural

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization uses Mural to support IT and product teams in designing and prototyping new products and features. It facilitates collaborative workflows essential to the product development lifecycle.Connected Assets and Context of Use: Mural accesses Product Design Documentation to enable real-time collaboration and iteration on design concepts. It also interacts with Project Management Records by integrating design workflows into broader project tracking and delivery processes.

Vendor: n8n

• Primary business process: Company-wide operations
• Primary use case: Automation & Workflow Orchestration

The company uses n8n to automate and orchestrate workflows across various departments, enhancing operational efficiency and process consistency.Connected Assets and Context of Use: n8n accesses internal process data and system integration points to execute automated workflows, enabling seamless data transfer and task coordination between different business applications.

Vendor: NetSuite (Oracle)

• Primary business process: Finance
• Primary use case: Finance & Accounting

NetSuite (Oracle) is used to manage the organization’s financial operations, including accounting, budgeting, and financial reporting. It supports the finance team in maintaining accurate and timely financial records.Connected Assets and Context of Use: The vendor accesses the organization’s financial data, such as general ledger entries, accounts payable and receivable records, and financial statements, to process transactions and generate reports. NetSuite interacts with these assets to facilitate financial consolidation, compliance, and audit preparation.

Vendor: New Relic

• Primary business process: IT / Product development
• Primary use case: IT Operations & Performance Monitoring

New Relic is utilized to support IT and product teams by monitoring and managing the performance and reliability of the organization’s applications and infrastructure. This enables timely detection and resolution of operational issues to maintain service quality.Connected Assets and Context of Use: New Relic accesses application performance data and infrastructure metrics to provide real-time monitoring and alerting. It interacts with system logs and operational data to analyze performance trends and support incident response activities.

Vendor: Nice CXone

• Primary business process: Customer Support / Success
• Primary use case: Cloud Calling & Telephony

The company utilizes Nice CXone to manage and facilitate its customer support and success operations, ensuring efficient handling of client inquiries and service requests. This vendor supports the organization’s efforts to maintain high-quality customer interactions.Connected Assets and Context of Use: Nice CXone accesses customer communication records to route and manage support calls, enabling timely resolution of customer issues. It interacts with customer contact information and service history to provide agents with relevant context during support engagements.

Vendor: Notion

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company utilizes Notion to support internal communication and collaboration across various departments, streamlining workflows and information sharing.Connected Assets and Context of Use: Notion has access to Internal Communications, where it facilitates the organization and dissemination of company updates, project documentation, and collaborative content, enabling employees to coordinate and manage tasks efficiently.

Vendor: Okta

• Primary business process: Company-wide operations
• Primary use case: Access & Security Management

The company uses Okta to manage and secure user access across all departments and systems, ensuring proper authentication and authorization for employees and partners.Connected Assets and Context of Use: Okta has access to the company’s identity and access management systems, where it controls user credentials and authentication workflows to enforce security policies. It interacts with internal applications and systems by verifying user identities and granting appropriate access rights based on predefined roles.

Vendor: Oneflow

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses Oneflow to manage and execute sales contracts efficiently within the sales and business development process. This enables streamlined approval and agreement workflows to support revenue generation activities.Connected Assets and Context of Use: Oneflow accesses sales contracts and related documentation to facilitate electronic signing and contract lifecycle management. The vendor interacts with these assets by enabling the creation, negotiation, execution, and storage of legally binding agreements between the company and its clients.

Vendor: Optimizely

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Optimizely to support its marketing efforts by optimizing campaign performance and improving customer engagement through data-driven experimentation. This vendor helps enhance decision-making within the marketing process.Connected Assets and Context of Use: Optimizely accesses marketing analytics data to run A/B tests and multivariate experiments, enabling the marketing team to evaluate and refine content and user experiences. It interacts with campaign performance metrics to provide insights that guide strategic marketing adjustments.

Vendor: Oracle HCM Cloud

• Primary business process: HR/Finance
• Primary use case: HR Management & Talent

The organization uses Oracle HCM Cloud to manage its human resources and finance-related processes, supporting workforce administration and financial operations. This vendor facilitates the execution of HR and payroll functions as part of the company’s overall talent management strategy.Connected Assets and Context of Use: Oracle HCM Cloud accesses Employee Records to process payroll, benefits, and personnel information necessary for HR and finance workflows. It also interacts with Financial Data to support budgeting, expense tracking, and compensation management within the organization.

Vendor: Outreach

• Primary business process: Sales/Business Dev
• Primary use case: Sales Engagement & Sequencing

The company utilizes Outreach to enhance its sales and business development efforts by managing and automating sales engagement workflows. This vendor supports the organization’s goal of improving sales outreach efficiency and effectiveness.Connected Assets and Context of Use: Outreach has access to Customer Relationship Management (CRM) data, which it uses to sequence and track sales communications with prospects and clients. It also interacts with Sales Activity Records, organizing and automating follow-ups and engagement tasks to support the sales team’s pipeline management.

Vendor: Oyster

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

Oyster is utilized to manage the organization’s global payroll and employee benefits, supporting HR and finance operations related to workforce compensation and compliance.Connected Assets and Context of Use: The vendor accesses employee payroll records to process salary payments accurately and ensure compliance with international tax regulations. Oyster also manages benefits administration data to facilitate enrollment and maintenance of employee benefit programs across different regions.

Vendor: PagerDuty

• Primary business process: IT / Product development
• Primary use case: Observability, Monitoring & Incident Mgmt

The organization uses PagerDuty to manage and respond to IT and product-related incidents, ensuring operational continuity and timely resolution of issues. This vendor supports the business process by coordinating alerting and escalation workflows for incident management.Connected Assets and Context of Use: PagerDuty accesses the organization’s monitoring alerts and incident records to facilitate real-time incident detection and response coordination. It interacts with operational event data to trigger notifications and manage incident lifecycles within IT and product teams.

Vendor: Palo Alto Networks

• Primary business process: IT / Product development
• Primary use case: Network Security & Perimeter Defense

The organization utilizes Palo Alto Networks to support its IT and product teams by enhancing network security and protecting the perimeter from cyber threats. This vendor plays a critical role in maintaining the integrity and availability of the network infrastructure.Connected Assets and Context of Use: Palo Alto Networks has access to the organization’s network infrastructure, where it monitors and manages firewall and security appliances to detect and prevent unauthorized access. Additionally, it interacts with network traffic logs and security event data to analyze threats and support incident response efforts.

Vendor: PandaDoc

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses PandaDoc to manage and execute sales contracts and agreements efficiently within its sales and business development operations.Connected Assets and Context of Use: PandaDoc has access to contract documents and sales agreements, which it processes to facilitate electronic signatures and streamline contract workflows between the company and its clients.

Vendor: Papaya Global

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company uses Papaya Global to manage its payroll, benefits, and global workforce processes efficiently within the HR and Finance departments. This vendor supports the organization in handling compensation and employee-related financial operations across multiple regions.Connected Assets and Context of Use: Papaya Global accesses payroll records to process employee salaries and ensure compliance with local tax regulations. It also interacts with benefits administration data to manage employee entitlements and global workforce information for coordinating multi-country employment logistics.

Vendor: Pardot

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The organization uses Pardot to manage and automate its inbound marketing efforts, supporting lead generation and nurturing campaigns.Connected Assets and Context of Use: The vendor has access to marketing contact lists and campaign data, which it uses to execute targeted marketing workflows and track engagement metrics. Additionally, Pardot interacts with lead records to help qualify and score potential customers within the marketing process.

Vendor: Paw

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The organization engages Paw to support its IT and product teams in software development and version control activities, facilitating efficient code management and deployment processes.Connected Assets and Context of Use: Paw accesses the organization’s source code repositories, enabling management and versioning of software code to maintain development integrity. It interacts with development environments to streamline code testing and deployment workflows within the product lifecycle.

Vendor: Paychex

• Primary business process: Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company utilizes Paychex to manage its payroll and employee benefits processes, ensuring accurate and timely compensation and benefits administration. This vendor supports the finance team in handling workforce-related financial operations.Connected Assets and Context of Use: Paychex accesses employee payroll records to process salary payments and tax withholdings in accordance with company policies and legal requirements. It also interacts with benefits enrollment data to administer employee health, retirement, and other benefit programs.

Vendor: PayFit

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company uses PayFit to manage payroll processing and employee benefits as part of its HR and finance operations. This vendor supports the organization in ensuring accurate compensation and benefits administration.Connected Assets and Context of Use: PayFit has access to employee payroll records, which it processes to calculate and distribute salaries in compliance with regulatory requirements. It also interacts with benefits enrollment data to administer and manage employee benefit programs effectively.

Vendor: Paylocity

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization uses Paylocity to manage payroll processing and employee benefits administration as part of its HR and finance operations. This vendor supports the efficient handling of workforce compensation and benefits management.Connected Assets and Context of Use: Paylocity accesses employee payroll records to calculate, process, and distribute compensation accurately. It also interacts with employee benefits information to administer enrollment, changes, and compliance with relevant regulations.

Vendor: People.ai

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

People.ai is utilized to enhance the sales and business development processes by providing insights that improve sales effectiveness and strategy execution.Connected Assets and Context of Use: The vendor accesses Sales Performance Data to analyze and generate intelligence that supports sales decision-making and forecasting. Additionally, People.ai interacts with Customer Relationship Management (CRM) data to aggregate and evaluate sales activities for optimizing business development efforts.

Vendor: Personio

• Primary business process: HR
• Primary use case: HR Management & Talent

This company utilizes Personio to manage its human resources functions, focusing on talent acquisition, employee administration, and related HR processes. Personio supports the organization in streamlining workforce management and ensuring compliance with HR policies.Connected Assets and Context of Use: Personio accesses employee records and HR administrative data to facilitate recruitment, onboarding, personnel management, and payroll activities. The vendor interacts with these assets to maintain accurate employee information and support HR operations throughout the employee lifecycle.

Vendor: Pipedrive

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company uses Pipedrive to manage and streamline its sales and business development activities, facilitating the tracking and progression of sales opportunities.Connected Assets and Context of Use: Pipedrive accesses Customer Relationship Management (CRM) data to update and monitor sales pipelines, enabling sales teams to record interactions and manage deal stages effectively. It also interacts with Sales Opportunity records to support forecasting and business development decision-making.

Vendor: Planhat

• Primary business process: Customer Support / Success
• Primary use case: Customer Success & Account Health

The organization uses Planhat to manage and optimize customer support and success processes, ensuring effective account health monitoring and client relationship management.Connected Assets and Context of Use: Planhat accesses Customer Data to track account activity, support interactions, and success metrics, enabling the organization to proactively address client needs and improve retention. It also interacts with Account Health information to monitor service usage and identify potential risks or opportunities within customer accounts.

Vendor: Plausible

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses Plausible to support its marketing efforts by analyzing website performance and optimizing conversion rates. This enables informed decision-making to improve marketing strategies.Connected Assets and Context of Use: Plausible accesses website analytics data to track visitor behavior and campaign effectiveness, allowing the marketing team to assess and enhance user engagement and conversion outcomes.

Vendor: Postman

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The company uses Postman to support its IT and product teams in managing and testing APIs throughout the software development lifecycle. This enables efficient development and integration of software components.Connected Assets and Context of Use: Postman accesses internal API specifications and development environments to facilitate API testing and validation. It interacts with version-controlled code repositories by integrating API test results into the software development workflow.

Vendor: Power BI

• Primary business process: Company-wide operations
• Primary use case: Business Analytics & Reporting

The company uses Power BI to support its business analytics process by transforming data into actionable insights that inform decision-making. This tool is integral to the organization’s reporting and performance measurement efforts.Connected Assets and Context of Use: Power BI accesses internal business data repositories to aggregate and visualize operational metrics, enabling detailed analysis of business performance. It interacts with financial and sales databases to generate reports that assist management in strategic planning and operational oversight.

Vendor: Productboard

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

The organization employs Productboard to support its IT and product teams in managing the product lifecycle effectively. This vendor enables structured planning and prioritization within the product development process.Connected Assets and Context of Use: Productboard accesses product requirements and development roadmaps to facilitate alignment across teams and track progress against business objectives. It interacts with internal project documentation to ensure that product strategies are accurately captured and updated throughout the lifecycle.

Vendor: Pulumi

• Primary business process: IT / Product development
• Primary use case: Infrastructure Automation

The organization uses Pulumi to automate the provisioning and management of its IT infrastructure, supporting efficient and consistent deployment processes within the IT and product teams.Connected Assets and Context of Use: Pulumi accesses the organization’s cloud infrastructure configurations and deployment scripts to programmatically manage infrastructure resources. It interacts with these assets by executing automation workflows that provision, update, and maintain infrastructure components critical to the IT environment.

Vendor: Puppet

• Primary business process: IT / Product development
• Primary use case: IT Operations & Configuration Management

The company utilizes Puppet to manage and automate IT infrastructure configuration and deployment processes, supporting efficient IT operations and product delivery.Connected Assets and Context of Use: Puppet accesses the organization’s IT infrastructure configurations, including servers and network devices, to apply and enforce configuration policies. It interacts with these assets by automating setup, updates, and compliance tasks to maintain consistent and reliable system environments.

Vendor: Qlik

• Primary business process: Company-wide operations
• Primary use case: Business Analytics & Reporting

The organization utilizes Qlik to support its business analytics process by enabling data-driven decision-making across various departments. Qlik serves as a platform for analyzing and reporting key business metrics.Connected Assets and Context of Use: Qlik accesses business analytics data, aggregating and transforming this information to generate actionable insights and reports. It interacts with internal data repositories to provide analytical output that guides strategic and operational decisions.

Vendor: Qualys

• Primary business process: IT / Product development
• Primary use case: Vulnerability Management & Security Assessments

The company utilizes Qualys to support its IT and product teams by conducting vulnerability management and security assessments to identify and address potential security risks. This vendor plays a crucial role in maintaining the security posture of the organization’s technology infrastructure.Connected Assets and Context of Use: Qualys accesses the organization’s IT infrastructure and product environments to scan for vulnerabilities and assess security weaknesses. It interacts with these assets by performing automated security evaluations that inform remediation efforts and risk mitigation strategies.

Vendor: QuickBooks Online

• Primary business process: Finance
• Primary use case: Finance & Accounting

The organization uses QuickBooks Online to manage its financial operations, including bookkeeping and accounting activities that support overall financial management.Connected Assets and Context of Use: QuickBooks Online has access to the organization’s financial records, which it processes to maintain accurate bookkeeping and generate financial reports necessary for accounting and compliance purposes.

Vendor: QuoteWerks

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company utilizes QuoteWerks to support its sales and business development activities by managing sales quotes and proposals efficiently. This vendor plays a key role in streamlining the sales pipeline and improving the accuracy of sales documentation.Connected Assets and Context of Use: QuoteWerks accesses sales pipeline data to generate and manage sales quotes aligned with ongoing business opportunities. It interacts with customer relationship management records to ensure that quotes reflect current customer information and sales stages.

Vendor: Rapid7

• Primary business process: IT / Product development
• Primary use case: Vulnerability Management & Penetration Testing

The organization engages Rapid7 to support its IT and product teams by conducting vulnerability management and penetration testing activities to identify and address security weaknesses. This collaboration helps maintain the security posture of the organization’s technology environment.Connected Assets and Context of Use: Rapid7 accesses the organization’s IT infrastructure and product environments to perform security assessments. This includes scanning systems and applications to detect vulnerabilities and simulate attacks, enabling the organization to prioritize and remediate security risks effectively.

Vendor: Re:amaze

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses Re:amaze to manage and streamline customer support and success operations, ensuring effective resolution of customer inquiries and issues.Connected Assets and Context of Use: Re:amaze has access to Customer Support Records, which it uses to track, respond to, and resolve customer cases. It also interacts with Customer Contact Information to facilitate communication and follow-up during support interactions.

Vendor: Readme

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

This company uses Readme to support its IT and product teams in managing and documenting the product lifecycle efficiently. The vendor facilitates the creation and maintenance of technical documentation that aligns with the organization’s product development processes.Connected Assets and Context of Use: Readme accesses product documentation repositories to enable the organization to publish, update, and distribute technical information related to product features and updates. This interaction ensures that internal teams and external stakeholders have accurate and current documentation throughout the product lifecycle.

Vendor: Remote

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The organization utilizes Remote to manage payroll, benefits, and global workforce administration within its HR and Finance operations. This vendor supports the efficient handling of employee compensation and compliance across multiple jurisdictions.Connected Assets and Context of Use: Remote accesses employee payroll records to process payments and ensure tax compliance in various countries. It also interacts with benefits enrollment data to administer employee benefits accurately and in accordance with local regulations.

Vendor: RightSignature

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company uses RightSignature to facilitate the execution and management of contracts within the sales and business development processes. This supports timely agreement finalization and business deal closures.Connected Assets and Context of Use: RightSignature accesses contract documents to enable electronic signing and workflow tracking, ensuring that agreements are properly authorized and stored. It interacts with sales contract records to maintain the integrity and auditability of executed agreements.

Vendor: RingCentral

• Primary business process: Sales/Business Dev
• Primary use case: Cloud Calling & Telephony

The company uses RingCentral to support its sales and business development activities by facilitating cloud-based calling and telephony communications. This enables efficient outreach and engagement with prospects and clients.Connected Assets and Context of Use: RingCentral has access to internal communications systems, where it manages voice and video calls related to sales operations. It interacts with contact information and call logs to enable real-time communication between sales personnel and external business contacts.

Vendor: Rippling

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

The company uses Rippling to manage its payroll, benefits, and global workforce processes, ensuring accurate and compliant employee compensation and benefits administration.Connected Assets and Context of Use: Rippling accesses employee payroll records and benefits enrollment information to process payments and manage benefits eligibility. It also interacts with workforce data to support global employment compliance and workforce administration.

Vendor: Rollbar

• Primary business process: IT / Product development
• Primary use case: Observability, Monitoring & Incident Management

The organization utilizes Rollbar to support IT and product teams by managing and resolving software errors to maintain application reliability. This vendor plays a critical role in monitoring and incident management processes to enhance operational efficiency.Connected Assets and Context of Use: Rollbar accesses application error logs and system performance data to identify, track, and alert on software issues in real time. This interaction enables timely incident response and continuous improvement of the organization’s software products.

Vendor: Sage Business Cloud

• Primary business process: Finance
• Primary use case: Finance & Accounting

The organization utilizes Sage Business Cloud to manage its financial operations, ensuring accurate processing and reporting within the finance department. This vendor supports the company’s financial workflows and accounting activities.Connected Assets and Context of Use: Sage Business Cloud accesses Financial Records to process transactions and maintain accounting accuracy. It also interacts with Accounting Data to generate reports and support compliance with financial regulations.

Vendor: Sage Intacct

• Primary business process: Finance
• Primary use case: Finance & Accounting

The organization utilizes Sage Intacct to manage and streamline its finance operations, supporting accurate financial reporting and accounting processes.Connected Assets and Context of Use: Sage Intacct accesses the organization’s financial records to process transactions, generate reports, and maintain compliance with accounting standards. It interacts with budgeting and expense data to facilitate financial planning and control activities.

Vendor: Salesforce

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company utilizes Salesforce to manage and optimize its sales and business development processes, enabling efficient tracking and progression of sales opportunities. This vendor supports the organization’s efforts in managing customer relationships and sales pipelines within the CRM & Pipeline Management category.Connected Assets and Context of Use: Salesforce has access to Customer Data, including contact information, sales history, and interaction records, which it uses to facilitate sales tracking and pipeline management. The vendor interacts with Sales Performance Metrics to provide insights and reporting that support business development decision-making.

Vendor: Salesforce CPQ

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company utilizes Salesforce CPQ to streamline and manage its sales and business development processes, ensuring accurate pricing and efficient quote generation. This supports the organization’s efforts to optimize revenue and sales pipeline management.Connected Assets and Context of Use: Salesforce CPQ accesses Customer Data to generate precise quotes based on customer requirements and pricing rules. It interacts with Sales Pipeline information to update deal statuses and forecast revenue accurately throughout the sales cycle.

Vendor: Salesforce Service Cloud

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

Salesforce Service Cloud is utilized to manage and streamline the organization’s customer support and case handling processes, enabling efficient resolution of customer inquiries and issues.Connected Assets and Context of Use: The vendor accesses Customer Support Records, interacting with case and communication data to facilitate tracking, managing, and resolving customer support requests. Additionally, it interfaces with Customer Contact Information to enable accurate identification and engagement during support interactions.

Vendor: Salesloft

• Primary business process: Sales/Business Dev
• Primary use case: Sales Engagement & Sequencing

The company uses Salesloft to manage and optimize its sales engagement and business development activities, streamlining communication with prospective clients.Connected Assets and Context of Use: Salesloft accesses Customer Data to facilitate targeted outreach and track engagement with potential customers, enabling the sales team to prioritize leads and tailor follow-ups effectively. It also interacts with Sales Pipeline information to update progress and maintain accurate records of sales opportunities throughout the business development process.

Vendor: SAP Concur

• Primary business process: Finance
• Primary use case: Expense & Spend Management

The organization utilizes SAP Concur to manage its finance-related processes, specifically focusing on tracking and controlling employee expenses and organizational spending. This vendor supports the finance team in maintaining accurate financial records and ensuring compliance with spending policies.Connected Assets and Context of Use: SAP Concur accesses the organization’s financial transaction records to process and verify employee expense reports and vendor payments. It interacts with expense data to facilitate approval workflows and generate spending analytics that inform budgeting and financial planning.

Vendor: SAP SuccessFactors

• Primary business process: HR
• Primary use case: HR Management & Talent

The company uses SAP SuccessFactors to manage and streamline its human resources processes, including talent acquisition, employee development, and performance management. This vendor supports the organization’s HR management efforts by facilitating workforce planning and employee lifecycle management.Connected Assets and Context of Use: SAP SuccessFactors has access to employee records, which it processes to maintain up-to-date personnel information and track employee performance. It interacts with compensation and benefits data to administer payroll and benefits programs accurately within the HR framework.

Vendor: Screaming Frog

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company engages Screaming Frog to support its marketing efforts by enhancing inbound marketing strategies and optimizing online presence.Connected Assets and Context of Use: Screaming Frog accesses the company’s website and associated online content to analyze and audit SEO performance, enabling improvements in search engine visibility and marketing effectiveness.

Vendor: Seamless.AI

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

Seamless.AI is used to support the sales and business development teams by providing prospecting and lead generation services to identify and qualify potential customers.Connected Assets and Context of Use: The vendor accesses prospect and lead contact information to enhance the accuracy and completeness of sales outreach efforts. This data is utilized by sales personnel to target and engage potential clients effectively within the business development process.

Vendor: Seismic

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

Seismic is utilized to support the sales and business development team by providing insights and intelligence that enhance sales strategies and decision-making.Connected Assets and Context of Use: Seismic accesses sales performance data and analytics to generate reports and insights that inform sales tactics and improve business development outcomes. It interacts with sales pipeline metrics and related business intelligence to optimize revenue generation activities.

Vendor: SEMRush

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company utilizes SEMRush to support its marketing efforts by optimizing inbound marketing strategies and improving online visibility. This vendor assists in driving targeted traffic and enhancing the company’s digital presence.Connected Assets and Context of Use: SEMRush accesses marketing analytics and campaign performance data to analyze and refine inbound marketing initiatives. It interacts with web traffic reports and keyword data to provide insights that inform content development and marketing decisions.

Vendor: SendGrid

• Primary business process: Marketing
• Primary use case: Outbound Marketing

This company uses SendGrid to manage and execute its outbound marketing communications, facilitating targeted email campaigns to engage customers and prospects.Connected Assets and Context of Use: SendGrid has access to the organization’s marketing contact lists and campaign content, enabling the vendor to distribute promotional emails and track campaign performance as part of the marketing outreach process.

Vendor: Sentry

• Primary business process: IT / Product development
• Primary use case: Error Monitoring & Incident Response

The organization utilizes Sentry to monitor and manage software errors and incidents within its IT and product development processes, ensuring timely identification and resolution of issues.Connected Assets and Context of Use: Sentry accesses application error logs and system performance data to detect anomalies and track incidents. It interacts with these assets by collecting real-time error information to support the product and IT teams in diagnosing and responding to software issues.

Vendor: Sertifi

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The organization uses Sertifi to facilitate the execution and management of sales contracts, streamlining the approval and signature processes within the sales and business development functions.Connected Assets and Context of Use: Sertifi has access to contract documents related to sales agreements, enabling it to manage the electronic signing and storage of these contracts. This interaction supports the organization’s need to securely finalize and archive legally binding agreements with clients and partners.

Vendor: ServiceNow

• Primary business process: IT / Product development
• Primary use case: IT Helpdesk & Incident Management

The organization uses ServiceNow to manage IT helpdesk operations and incident management processes, ensuring efficient resolution of technical issues and support requests. This vendor supports the IT/Product business process by streamlining service delivery and tracking incident lifecycles.Connected Assets and Context of Use: ServiceNow has access to IT service management records and incident tickets, which it uses to log, monitor, and resolve IT-related issues within the organization. It interacts with internal communications and system logs to coordinate support activities and maintain service continuity.

Vendor: Showpad

• Primary business process: Sales/Business Dev
• Primary use case: Sales Intelligence & Analytics

The company utilizes Showpad to support its sales and business development activities by enhancing the effectiveness of sales presentations and client interactions. This vendor helps optimize the sales process through tailored content delivery and analytics.Connected Assets and Context of Use: Showpad accesses Sales Intelligence data, which includes curated sales materials and performance metrics, to provide insights and improve sales strategies. It interacts with Sales Analytics reports to track engagement and effectiveness of sales content used by business development teams.

Vendor: Shutterstock

• Primary business process: Marketing
• Primary use case: Brand & Creative

This company utilizes Shutterstock to support its marketing efforts by sourcing visual content that enhances brand and creative initiatives.Connected Assets and Context of Use: Shutterstock accesses the organization’s Brand and Creative assets by providing licensed images and media that are incorporated into marketing materials and campaigns to maintain brand consistency.

Vendor: SignNow

• Primary business process: Sales/Business Dev
• Primary use case: eSignature & Contract Management

The company utilizes SignNow to streamline the execution and management of contracts within the Sales and Business Development process. This vendor supports efficient contract finalization to facilitate business agreements.Connected Assets and Context of Use: SignNow accesses contract documents to enable electronic signing and secure storage, ensuring that sales agreements are properly authorized and archived. It interacts with contract management systems to track the status and history of executed agreements.

Vendor: Sketch

• Primary business process: Marketing
• Primary use case: Brand & Creative

The company utilizes Sketch to support its marketing efforts by enabling the creation and refinement of visual content that aligns with brand and creative strategies.Connected Assets and Context of Use: Sketch has access to the organization’s marketing materials and brand assets, which it is used to design and edit graphics and layouts essential for marketing campaigns and creative projects.

Vendor: Slab

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

The organization uses Slab to support the IT and product teams in managing and documenting the product lifecycle effectively. It serves as a centralized platform for maintaining product-related knowledge and processes.Connected Assets and Context of Use: Slab has access to internal product documentation and development workflows, allowing the vendor to facilitate the organization and dissemination of product lifecycle information. This access enables streamlined collaboration and knowledge sharing among IT and product personnel.

Vendor: Slack

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Slack to facilitate internal communication and collaboration across all departments, supporting efficient information exchange and coordination.Connected Assets and Context of Use: Slack has access to Internal Communications, where it manages and transmits messages and files exchanged among employees to support ongoing business operations. Additionally, it interacts with Project Collaboration data by hosting discussions and sharing updates related to various company projects.

Vendor: Smartsheet

• Primary business process: Company-wide operations
• Primary use case: Project & Task Management

The company uses Smartsheet to coordinate and oversee projects and tasks across various departments, ensuring alignment and timely execution of company-wide initiatives.Smartsheet has access to project plans, timelines, and task assignments, which it manages to track progress and facilitate updates from different teams involved in company projects.

Vendor: Snyk

• Primary business process: IT / Product development
• Primary use case: Secure Software Development & Application Security

The organization uses Snyk to support its IT and product teams in maintaining secure software development practices and enhancing application security throughout the development lifecycle.Connected Assets and Context of Use: Snyk accesses the organization’s source code repositories to scan and identify security vulnerabilities, enabling developers to remediate risks before deployment. It also interacts with application build environments to integrate security checks into continuous integration and delivery pipelines.

Vendor: SocialBee

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The organization utilizes SocialBee to support its marketing efforts by managing and optimizing inbound marketing campaigns to attract and engage potential customers.Connected Assets and Context of Use: SocialBee accesses marketing content and campaign data to schedule and distribute promotional materials across various channels, ensuring consistent brand messaging and maximizing audience reach. The vendor interacts with marketing performance metrics to refine strategies and improve campaign effectiveness.

Vendor: SonarQube

• Primary business process: IT / Product development
• Primary use case: Secure Software Development & Code Quality

The company uses SonarQube to support its IT and product teams in maintaining secure software development practices and ensuring code quality throughout the development lifecycle.Connected Assets and Context of Use: SonarQube accesses source code repositories to analyze and identify potential security vulnerabilities and code quality issues, enabling the development team to remediate risks before deployment. It also interacts with development project management systems to integrate code quality metrics into the software delivery process.

Vendor: Sophos

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Network Security

Sophos is utilized to protect the organization’s IT and product environments by managing endpoint and network security, ensuring the integrity and availability of critical systems.Connected Assets and Context of Use: Sophos has access to endpoint devices and network infrastructure, where it monitors and responds to security threats to maintain secure and compliant operational environments.

Vendor: SoundCloud

• Primary business process: Marketing
• Primary use case: Brand & Creative

The organization engages SoundCloud to support its marketing efforts by leveraging audio content to enhance brand visibility and creative campaigns. This vendor is utilized to distribute and promote branded audio materials that align with the company’s marketing strategies.Connected Assets and Context of Use: SoundCloud accesses the company’s marketing content, specifically branded audio files, to host and stream these materials publicly or within targeted audiences. This interaction enables the organization to reach potential customers and maintain brand presence through audio channels.

Vendor: Split.io

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

The organization utilizes Split.io to support its IT and product teams in managing feature deployments and experiments within the software development lifecycle. This enables controlled releases and testing of new software functionalities.Connected Assets and Context of Use: Split.io accesses the organization’s software development environments and version control systems to implement feature flags and rollout configurations. It interacts with application codebases to enable dynamic feature management, allowing the business to control feature availability during development and after deployment.

Vendor: Splunk

• Primary business process: IT / Product development
• Primary use case: Security Monitoring & Incident Response

The organization engages Splunk to support its IT and product teams in security monitoring and incident response activities. Splunk enables timely detection and management of security events to maintain operational integrity.Connected Assets and Context of Use: Splunk accesses security logs and network event data to analyze and identify potential threats within the IT infrastructure. It interacts with incident response workflows to facilitate investigation and resolution of security incidents.

Vendor: Sprout Social

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company utilizes Sprout Social to manage and optimize its inbound marketing efforts, focusing on engaging and growing its audience through social media channels. This vendor supports the marketing team’s activities by facilitating social media campaign execution and monitoring.Connected Assets and Context of Use: Sprout Social accesses the company’s social media profiles and related marketing content to publish posts, track engagement metrics, and analyze audience interactions. It interacts with marketing communication assets to provide insights that inform campaign adjustments and improve overall inbound marketing performance.

Vendor: Stripe

• Primary business process: Finance
• Primary use case: Finance & Accounting

The company engages Stripe to manage its payment processing and financial transactions as part of its finance operations. This vendor supports the organization in handling monetary exchanges critical to its financial workflows.Connected Assets and Context of Use: Stripe accesses the company’s payment and transaction records to facilitate and reconcile financial transactions. It interacts with financial data to ensure accurate processing, reporting, and settlement of payments within the organization’s finance systems.

Vendor: Sumo Logic

• Primary business process: IT / Product development
• Primary use case: Security Monitoring & Incident Response

Sumo Logic is used to support the organization’s IT and product teams by providing continuous security monitoring and facilitating incident response activities. This enables timely detection and management of security events within the company’s technology environment.Connected Assets and Context of Use: Sumo Logic accesses system logs, network activity records, and application performance data to analyze and identify potential security threats. It interacts with these assets by aggregating and correlating data to generate alerts that inform the organization’s security and IT teams for rapid incident investigation and resolution.

Vendor: SurveyMonkey

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses SurveyMonkey to support its marketing efforts by collecting and analyzing feedback from potential and existing customers to refine inbound marketing strategies. This vendor facilitates the understanding of market trends and customer preferences to enhance campaign effectiveness.Connected Assets and Context of Use: SurveyMonkey accesses Marketing Feedback Data, which includes survey responses and related analytics, enabling the vendor to process and report insights that guide marketing decisions. Additionally, the vendor interacts with Campaign Performance Metrics by aggregating and analyzing data to assess the impact of marketing initiatives.

Vendor: Swagger UI

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

Swagger UI is utilized to support the IT and product teams in developing and managing software APIs within the software development lifecycle. It facilitates the documentation and testing of API endpoints to ensure quality and consistency in product development.Connected Assets and Context of Use: Swagger UI accesses the API specifications maintained by the development team, enabling the visualization and interaction with these specifications to validate API functionality. It interacts with the software development environment by providing a user interface for developers to review and test API endpoints as part of version control and quality assurance processes.

Vendor: Tableau

• Primary business process: Company-wide operations
• Primary use case: Business Analytics & Reporting

The company utilizes Tableau to support business analytics by enabling comprehensive data analysis and reporting to inform decision-making processes. This vendor plays a key role in transforming raw data into actionable business insights.Connected Assets and Context of Use: Tableau accesses business intelligence data, including sales, marketing, and operational metrics, to generate visual reports and dashboards. The vendor interacts with internal data repositories to aggregate and visualize information, facilitating analysis and strategic planning within the organization.

Vendor: Talkdesk

• Primary business process: Customer Support / Success
• Primary use case: Cloud Calling & Telephony

The company uses Talkdesk to manage and streamline its customer support and success operations, ensuring efficient communication with clients. This vendor supports the business process by facilitating call handling and interaction management within the customer service framework.Connected Assets and Context of Use: Talkdesk has access to the organization’s customer communication channels, where it processes and routes incoming and outgoing calls as part of customer support activities. It interacts with customer contact information and support case records to enable timely and effective resolution of client inquiries.

Vendor: TeamCity

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses TeamCity to support its IT and product development processes by automating the integration and deployment of software components. This enables efficient and reliable delivery of updates within the development lifecycle.Connected Assets and Context of Use: TeamCity accesses the source code repositories to retrieve and build application code, facilitating automated testing and packaging. It interacts with deployment environments to deploy software builds, ensuring that new versions are delivered to staging or production systems as part of the CI/CD pipeline.

Vendor: Tenable Nessus

• Primary business process: IT / Product development
• Primary use case: Vulnerability Management & Security Assessments

The organization utilizes Tenable Nessus to support its IT and product teams in identifying and managing security vulnerabilities within its technology environment. This vendor plays a critical role in maintaining the security posture of the organization’s products and infrastructure.Connected Assets and Context of Use: Tenable Nessus accesses the organization’s network and product systems to perform vulnerability scans and security assessments. It interacts with system configurations and software components to detect potential security weaknesses that require remediation.

Vendor: Terraform Cloud /

• Primary business process: IT / Product development
• Primary use case: Infrastructure Automation

The organization utilizes Terraform Cloud to automate and manage its IT infrastructure deployment processes within the product development lifecycle. This vendor supports the provisioning and orchestration of infrastructure resources to streamline product delivery.Connected Assets and Context of Use: Terraform Cloud has access to infrastructure configuration files and deployment scripts, which it uses to automate the creation, modification, and management of cloud infrastructure environments. It interacts with cloud service provider accounts to apply infrastructure changes as part of the organization’s product infrastructure automation workflow.

Vendor: TestRail

• Primary business process: IT / Product development
• Primary use case: Product Lifecycle Management

This organization uses TestRail to support its IT and product teams in managing the lifecycle of product development and quality assurance processes. TestRail facilitates structured tracking and coordination of testing activities to ensure product quality and release readiness.Connected Assets and Context of Use: TestRail has access to the product testing documentation and related project management records, enabling the vendor to organize, update, and maintain test cases and results. This access supports the validation and verification stages within the product lifecycle management framework.

Vendor: Tidio

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Tidio to support its inbound marketing efforts by managing and facilitating customer interactions and engagement through chat services. This vendor helps streamline communication channels to enhance marketing outreach and lead generation.Connected Assets and Context of Use: Tidio accesses Internal Communications to manage real-time customer inquiries and interactions on the company’s marketing platforms. It processes Marketing Engagement Data by tracking and responding to visitor messages, enabling targeted marketing follow-ups and campaign optimization.

Vendor: Totango

• Primary business process: Customer Support / Success
• Primary use case: Customer Success & Account Health

The company uses Totango to manage and optimize customer support and success processes, ensuring effective account health monitoring and proactive engagement.Connected Assets and Context of Use: Totango accesses Customer Data to analyze account activity and health metrics, enabling timely interventions and support to enhance customer satisfaction and retention.

Vendor: TravelPerk

• Primary business process: Finance
• Primary use case: Expense & Spend Management

The company uses TravelPerk to manage and streamline its corporate travel expenses within the finance department. This supports efficient tracking and reconciliation of business travel costs.Connected Assets and Context of Use: TravelPerk accesses financial records related to travel expenses to process bookings and ensure accurate expense reporting. It interacts with the company’s spend management system to align travel costs with budget controls and approval workflows.

Vendor: Travis CI

• Primary business process: IT / Product development
• Primary use case: Continuous Integration & Deployment (CI/CD)

The organization uses Travis CI to automate the building, testing, and deployment of software products, supporting the IT and product development processes.Connected Assets and Context of Use: Travis CI has access to the organization’s source code repositories, where it retrieves code to execute automated build and test workflows. It interacts with deployment environments to facilitate the continuous delivery of software updates as part of development cycles.

Vendor: Tray.io

• Primary business process: Company-wide operations
• Primary use case: Workflow Automation & Integration

Tray.io is utilized company-wide to automate and integrate various business workflows, enhancing operational efficiency across departments.Connected Assets and Context of Use: Tray.io accesses internal process data and system interfaces to connect disparate applications and automate data flows, ensuring seamless execution of business operations without manual intervention.

Vendor: Trello

• Primary business process: Company-wide operations
• Primary use case: Project & Task Management

The company utilizes Trello to organize and oversee project workflows and task assignments across various departments, supporting efficient project management and collaboration.Connected Assets and Context of Use: Trello has access to internal project plans and task data, which it uses to facilitate the tracking and updating of work progress. It interacts with team assignments and deadlines to ensure timely completion and coordination of company-wide initiatives.

Vendor: Trend Micro

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Network Security

The organization engages Trend Micro to support its IT and product functions by enhancing endpoint and network security measures. This vendor plays a key role in protecting the company’s digital infrastructure from cybersecurity threats.Connected Assets and Context of Use: Trend Micro accesses endpoint devices and network systems to monitor, detect, and respond to security incidents. The vendor’s interaction with these assets ensures continuous protection against malware, unauthorized access, and other cyber risks within the company’s IT environment.

Vendor: Twilio

• Primary business process: IT / Product development
• Primary use case: Customer Communication & 2FA SMS

The company utilizes Twilio to support IT and product functions by enabling customer communication and two-factor authentication via SMS. This vendor plays a role in ensuring secure and timely interactions with customers through messaging services.Connected Assets and Context of Use: Twilio accesses Customer Communication channels to send and receive SMS messages that facilitate direct interaction with clients. It also interfaces with Authentication Systems to deliver two-factor authentication codes, enhancing account security during user access processes.

Vendor: Twilio Flex

• Primary business process: Customer Support / Success
• Primary use case: Cloud Calling & Telephony

The company uses Twilio Flex to manage and facilitate customer support interactions, enabling efficient communication between support agents and customers. This vendor supports the customer success process by handling telephony services within the organization’s cloud infrastructure.Connected Assets and Context of Use: Twilio Flex accesses customer support communication records, allowing it to route and log calls and messages as part of support case management. It interacts with telephony infrastructure to enable real-time voice and messaging services necessary for resolving customer inquiries and issues.

Vendor: Typeform

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The company uses Typeform to support its marketing efforts by creating interactive forms and surveys that engage potential customers and capture lead information. This vendor facilitates the inbound marketing process by collecting responses that inform marketing strategies.Connected Assets and Context of Use: Typeform has access to marketing lead data, which it processes to gather customer preferences and feedback through forms and surveys. This information is used to refine marketing campaigns and improve customer targeting within the organization.

Vendor: UKG Pro (Ultimate Kronos Group)

• Primary business process: HR/Finance
• Primary use case: Payroll, Benefits & Global Workforce

UKG Pro (Ultimate Kronos Group) is used to manage the organization’s HR, payroll, and benefits processes, ensuring accurate compensation and workforce administration.Connected Assets and Context of Use: The vendor accesses employee payroll records to process salary payments and tax withholdings in compliance with regulations. It also interacts with benefits enrollment data to administer employee benefit plans and manage eligibility.

Vendor: Unbounce

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

Unbounce is utilized to support the marketing team in optimizing campaign performance and improving conversion rates through targeted landing page management.Connected Assets and Context of Use: Unbounce accesses marketing campaign data to analyze visitor interactions and conversion metrics, enabling adjustments to landing pages that enhance lead generation and customer acquisition efforts.

Vendor: UpLead

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

UpLead is utilized to support the sales and business development teams by identifying and qualifying potential customers to drive lead generation efforts. It enables targeted outreach to expand the organization’s sales pipeline.Connected Assets and Context of Use: UpLead accesses prospect contact information and company details to provide accurate lead data that sales teams use for outreach and engagement. This interaction assists in streamlining the identification of qualified leads aligned with business development objectives.

Vendor: UserTesting

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

UserTesting is utilized by the IT/Product team to gather user feedback and insights that inform product design and development decisions. This supports the organization’s efforts to improve user experience and product functionality.Connected Assets and Context of Use: UserTesting accesses product prototypes and design concepts to facilitate user testing sessions, collecting evaluative input that guides iterative design enhancements. The vendor interacts with user feedback data to provide analysis that helps refine product features and usability.

Vendor: UserVoice

• Primary business process: Customer Support / Success
• Primary use case: Community & Feedback Management

The company uses UserVoice to manage customer support and success by gathering and organizing customer feedback to improve service quality. This vendor supports the business process of engaging with customers to address their needs and enhance satisfaction.Connected Assets and Context of Use: UserVoice has access to customer feedback and support request data, which it processes to categorize and prioritize issues raised by users. This enables the company to respond effectively to customer concerns and drive improvements in products and services.

Vendor: Veracode

• Primary business process: IT / Product development
• Primary use case: Secure Software Development & Application Security

The organization engages Veracode to support secure software development by integrating application security practices within its IT and product teams. This vendor is utilized to ensure that software products meet security standards throughout the development lifecycle.Connected Assets and Context of Use: Veracode accesses the organization’s application codebases and development environments to perform security assessments and identify vulnerabilities. It interacts with software build artifacts to provide actionable analysis that assists developers in mitigating security risks before deployment.

Vendor: Vimeo

• Primary business process: Marketing
• Primary use case: Brand & Creative

Vimeo is utilized to support the organization’s marketing efforts by hosting and distributing branded video content that enhances brand visibility and engagement.Connected Assets and Context of Use: The vendor accesses Marketing Content, where it manages and delivers video materials created for promotional campaigns and brand storytelling purposes. Vimeo also interacts with Brand Assets by securely storing and enabling controlled sharing of visual media used across various marketing channels.

Vendor: Visma

• Primary business process: Finance
• Primary use case: Finance & Accounting

Visma is utilized to support the organization’s finance operations, including financial management and accounting processes. It plays a key role in maintaining accurate and efficient financial workflows.Connected Assets and Context of Use: Visma has access to the organization’s financial records and accounting data, which it processes to generate reports and manage transactions. The vendor interacts with these assets to facilitate bookkeeping, invoicing, and financial reporting activities.

Vendor: Visual Studio Code

• Primary business process: IT / Product development
• Primary use case: Software Development & Version Control

Visual Studio Code is used within the organization to support software development activities, enabling developers to write, edit, and manage code efficiently as part of the IT and product development processes.Connected Assets and Context of Use: The vendor accesses the organization’s source code repositories, where it facilitates code creation and modification. Additionally, it interacts with development documentation and configuration files to support version control and deployment workflows.

Vendor: VMware Carbon Black

• Primary business process: IT / Product development
• Primary use case: Endpoint Security & Threat Detection

VMware Carbon Black is utilized within the IT/Product business process to enhance endpoint security and monitor for potential threats across the organization’s computing environment.Connected Assets and Context of Use: The vendor accesses endpoint devices to collect and analyze security telemetry, enabling detection and response to malicious activities. VMware Carbon Black interacts with system logs and security events to support threat detection and incident investigation efforts.

Vendor: Vonage

• Primary business process: Sales/Business Dev
• Primary use case: Cloud Calling & Telephony

The company utilizes Vonage to support its sales and business development efforts by enabling cloud-based calling and telephony communications. This facilitates direct and efficient outreach to prospects and clients as part of the sales workflow.Connected Assets and Context of Use: Vonage has access to the organization’s telephony system and contact lists, allowing it to manage and route calls for sales representatives. The vendor interacts with these assets to ensure reliable voice communication channels are available for business development activities.

Vendor: VWO

• Primary business process: Marketing
• Primary use case: Analytics & Conversion Optimization

The company uses VWO to enhance its marketing efforts by optimizing conversion rates and improving user engagement through data-driven insights. This supports the organization’s goal of increasing campaign effectiveness and customer acquisition.Connected Assets and Context of Use: VWO interacts with the organization’s web analytics data by analyzing visitor behavior and conversion metrics. It accesses marketing campaign performance information to provide actionable recommendations for improving user experience and increasing conversion rates.

Vendor: Webex

• Primary business process: Sales/Business Dev
• Primary use case: Sales Engagement & Sequencing

The company utilizes Webex to support its sales and business development activities, facilitating communication and coordination within the sales team to drive engagement with prospects and clients.Connected Assets and Context of Use: Webex has access to internal communications related to sales strategies and client interactions, enabling the vendor to provide platforms for virtual meetings and collaboration that enhance the sales engagement process.

Vendor: Workable

• Primary business process: HR
• Primary use case: HR Management & Talent

This organization uses Workable to manage its HR processes, specifically focusing on recruitment and talent acquisition. Workable supports the company in streamlining hiring workflows within the HR management function.Connected Assets and Context of Use: Workable has access to candidate information, which it uses to facilitate the evaluation and selection of job applicants. It also interacts with internal HR records to coordinate recruitment activities and maintain hiring documentation.

Vendor: Workato

• Primary business process: Company-wide operations
• Primary use case: Workflow Automation & Integration

The company uses Workato to automate and integrate workflows across various departments, streamlining business operations and improving process efficiency. This vendor supports the organization in coordinating tasks and data flows between different systems.Connected Assets and Context of Use: Workato accesses internal business applications and enterprise systems to facilitate seamless data exchange and process automation. It interacts with operational data and application interfaces to enable automated triggers and actions that align with company-wide workflow requirements.

Vendor: Workday

• Primary business process: HR/Finance
• Primary use case: HR Management & Talent

The company utilizes Workday to manage its HR and finance operations, streamlining processes related to workforce administration and financial planning. This supports effective talent management and financial oversight across the organization.Connected Assets and Context of Use: Workday accesses employee records to facilitate HR functions such as payroll, benefits administration, and performance tracking. It also interacts with financial data to support budgeting, expense management, and financial reporting activities within the company.

Vendor: Xero

• Primary business process: Finance
• Primary use case: Finance & Accounting

The organization uses Xero to manage its finance operations, including accounting and financial reporting activities. This vendor supports the business by facilitating accurate and timely financial management.Connected Assets and Context of Use: Xero has access to the organization’s financial records, including transaction data and accounting ledgers, which it processes to maintain up-to-date financial statements. It interacts with invoice and payment information to support accounts payable and receivable workflows within the finance function.

Vendor: YouCanBook.me

• Primary business process: Company-wide operations
• Primary use case: Meeting Scheduling

The company uses YouCanBook.me to manage and coordinate meeting scheduling across the organization, streamlining appointment setting for various teams and departments.Connected Assets and Context of Use: YouCanBook.me accesses internal calendar systems and scheduling data to facilitate the booking and confirmation of meetings. It interacts with employee availability information to ensure efficient coordination of appointments.

Vendor: Zapier

• Primary business process: Company-wide operations
• Primary use case: Automation & Workflow Orchestration

The company uses Zapier to automate and orchestrate workflows across various departments, enhancing operational efficiency and integration of multiple business applications.Connected Assets and Context of Use: Zapier accesses internal communications and business process data to trigger and execute automated workflows, enabling seamless data transfer and task coordination between different software systems used company-wide.

Vendor: Zendesk

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The company uses Zendesk to manage and streamline its customer support and success operations, ensuring efficient handling of customer inquiries and issues. This vendor supports the organization’s efforts to maintain high service quality and customer satisfaction.Connected Assets and Context of Use: Zendesk has access to customer interaction records and support case data, which it processes to facilitate the tracking, resolution, and reporting of customer support requests. The vendor interacts with these assets to enable timely responses and manage communication workflows within the customer support function.

Vendor: Zendesk Chat

• Primary business process: Marketing
• Primary use case: Inbound Marketing

The organization utilizes Zendesk Chat to support its marketing efforts by managing real-time customer interactions and inquiries that drive inbound marketing initiatives. This vendor facilitates direct communication channels that enhance customer engagement and lead generation.Connected Assets and Context of Use: Zendesk Chat accesses Internal Communications and Customer Interaction Logs to capture live chat data between marketing personnel and prospective customers. The vendor processes these assets to provide timely responses and gather insights that inform marketing strategies and campaign adjustments.

Vendor: Zendesk Guide

• Primary business process: Customer Support / Success
• Primary use case: Knowledge Management & Self-Service

The organization uses Zendesk Guide to support its customer support and success operations by providing a structured knowledge base for self-service and issue resolution. This enables customers to access relevant information efficiently, reducing dependency on direct support interactions.Connected Assets and Context of Use: Zendesk Guide has access to the organization’s knowledge management content, including FAQs, troubleshooting articles, and support documentation. The vendor manages and delivers this content to customers, ensuring that accurate and up-to-date information is available to facilitate self-service and improve customer experience.

Vendor: Zeplin

• Primary business process: IT / Product development
• Primary use case: Product Design & Prototyping

The organization uses Zeplin to support the IT and product teams in the product design and prototyping process, facilitating the transition from design to development.Connected Assets and Context of Use: Zeplin accesses design files and prototypes, enabling the product and development teams to review, share, and implement design specifications accurately during the product development lifecycle.

Vendor: Zoho CRM

• Primary business process: Sales/Business Dev
• Primary use case: CRM & Pipeline Management

The company uses Zoho CRM to manage and streamline its sales and business development activities, ensuring effective tracking and progression of leads and opportunities.Connected Assets and Context of Use: Zoho CRM has access to the organization’s customer and prospect information, which it processes to support sales pipeline management and business development efforts. The vendor interacts with this data by facilitating the tracking of sales interactions and status updates throughout the sales cycle.

Vendor: Zoho Desk

• Primary business process: Customer Support / Success
• Primary use case: Customer Support & Case Handling

The organization uses Zoho Desk to manage and streamline its customer support and success operations, ensuring timely and effective resolution of customer inquiries and issues.Connected Assets and Context of Use: Zoho Desk has access to Customer Support Records, which include case details, communication history, and resolution status. The vendor processes these records to facilitate case tracking, response management, and overall customer service workflow.

Vendor: Zoom

• Primary business process: Company-wide operations
• Primary use case: Internal Communication & Collaboration

The company uses Zoom to facilitate internal communication and collaboration across all departments, enabling efficient virtual meetings and discussions.Connected Assets and Context of Use: Zoom has access to Internal Communications, where it supports real-time video and audio interactions among employees to coordinate business activities and share information effectively.

Vendor: ZoomInfo

• Primary business process: Sales/Business Dev
• Primary use case: Prospecting & Lead Generation

The company uses ZoomInfo to support its sales and business development efforts by identifying and qualifying potential leads. This enables the organization to target prospects effectively within its prospecting and lead generation activities.Connected Assets and Context of Use: ZoomInfo accesses the organization’s prospect and lead databases to provide enriched contact information and firmographic data. The vendor interacts with this data to supply updated and accurate lead profiles that assist sales teams in prioritizing outreach and managing business development pipelines.